Gong Cha, a leading global bubble tea brand, has recently launched its first concept store in Thailand. The new establishment is a result of a collaboration with Perfect Step, a local master franchisee and a subsidiary of Thai Outdoor Group.
Strategic Location and Expansion Plan
The new Gong Cha outlet is strategically located on the third floor of the Beacon Zone in CentralWorld. This store is the first move in an aggressive expansion plan, with the brand aiming to establish up to 100 stores across Thailand in the near future.
Embracing Technology and Authenticity
Every proposed Gong Cha outlet will present the brand’s Gong Cha 2.0 design. This modern and innovative design incorporates technology to enhance service speed and adaptability while maintaining the brand’s commitment to serving authentic whole-leaf teas.
Focused on Global Expansion
The Thailand launch is another milestone in Gong Cha’s ambitious global expansion plan. The brand recently made its foray into Colombia and aims to establish 10,000 outlets worldwide over the next decade. Gong Cha isn’t just focused on Asian markets; the brand will soon open its first Caribbean outlet at Atlantis Paradise Island.
Accelerated US Expansion
In the United States, Gong Cha is rapidly expanding its footprint through multi-unit franchise agreements in Milwaukee, Portland, and Nashville. The bubble tea brand has set a target of surpassing 500 locations across the country by 2028. To achieve this goal, Gong Cha is actively seeking top-tier franchise partners in regions including Southern California, Nevada, Utah, and the Southeastern US.
Return to the Singapore Market
Gong Cha had to exit the Singapore market after its franchise agreement with Gong Cha Singapore, which had been operating the brand since 2017, came to an end. However, Gong Cha Global has announced plans to re-enter the market next year.
Currently, Gong Cha operates 2,200 locations in 30 international markets.
Questions & Answers
1. What is Gong Cha’s expansion plan for Thailand?
Gong Cha plans to open up to 100 stores across Thailand.
2. What is unique about the new Gong Cha outlets in Thailand?
The new Gong Cha outlets in Thailand will feature the brand’s Gong Cha 2.0 design, which blends technology and authenticity, enhancing service speed and adaptability while staying true to authentic whole-leaf teas.
3. What is Gong Cha’s expansion goal in the United States?
Gong Cha aims to surpass 500 locations across the US by 2028 through multi-unit franchise agreements.
Source: Retail News Asia
