Happy Joe’s Pizza & Ice Cream has continued its expansion in Egypt with openings in Cairo, Giza and the North Coast. The brand has plans to enter markets in Saudi Arabia and the UAE, according to a press release.
Ahmed El Batran, President of Happy Joe’s Middle East LLC, expanded the brand to four locations in Cairo and Giza with the help of his entrepreneurial family: father, Mohamed Magdy El Batran, mother, Abeer Ahmed Abdelhalim Elkabbany and sister, Zeina Mohamed Magdy El Batran. The family opened a fifth seasonal Happy Joe’s on Egypt’s North Coast adjacent to Alexandria.
“We’re extremely excited about this new North Coast location because it operates uniquely compared to other Happy Joe’s franchises,” Tom Sacco, chief happiness officer, CEO and president of Happy Joe’s Pizza & Ice Cream, said in the press release. “It’s the perfect spot for vacationing families and it’s only open during seasons with heavy tourism, which I think will make it very successful.”
Ahmed El Batran attributes his rapid success in Cairo and Giza to the support his family received from Sacco and the headquarters team.
“Happy Joe’s has always embraced the spirit of innovation,” El Batran said in the press release. “From The Taco Joe to Happy Joe’s Special, the company has always found new ways for guests to experience high-quality flavors on the pizzas they love. Our local adaptations have been a huge hit.”
Happy Joe’s has eight company and 34 franchise locations.
Source: Pizza Market Place
