Toko Kopi Tuku, an Indonesian coffee chain, has recently launched its inaugural European outlet in Amsterdam. This expansion represents the latest step in the company’s global strategy, following a pop-up store in Seoul last year.
The Amsterdam store is the result of a collaboration with Roemah Indonesia and aims to blend into the Dutch market while simultaneously promoting Indonesian coffee beans, such as those sourced from Aceh and Toraja.
Expanding the Menu
Tuku’s menu offers its signature beverage, Kopi Susu Tetangga, as well as an array of food choices adapted to cater to the local palate.
Rina Radinal Maksum, co-founder of Roemah Indonesia, expressed her confidence in the success of Tuku’s international expansion, following their positive experience with coffee brand Hejo.
From Small Beginnings to Global Ambitions
Toko Kopi Tuku’s journey began in 2015 as a modest kiosk located in the Cipete district of Jakarta, under the leadership of CEO Andanu Prasetyo. It has since metamorphosed into a coffee chain with a wide presence throughout Indonesia. The brand maintains an ambitious target of running 72 stores globally by the close of this year.
Questions & Answers
What is Toko Kopi Tuku?
Toko Kopi Tuku is an Indonesian coffee chain that began as a small kiosk in Jakarta and has grown into a popular cafe chain across Indonesia.
What is the significance of the new store in Amsterdam?
The newly opened store in Amsterdam marks the first European outlet for Toko Kopi Tuku, signifying a key step in the company’s global expansion strategy.
What are Tuku’s future expansion plans?
Tuku aims to operate 72 stores worldwide by the end of the current year, highlighting the brand’s ambitious global growth plan.
Source: RETAIL NEWS ASIA
