First Hot Light Theater Shop expected to open in late 2026
Advances goal of three to four new markets this year through capital-light international franchise growth
CHARLOTTE, N.C.–(BUSINESS WIRE)–Krispy Kreme, Inc. (NASDAQ: DNUT) (“Krispy Kreme” or the “Company”) today announced an agreement with Jafa Holding BV to bring Krispy Kreme to the Netherlands, with the country’s first shop expected to open in late 2026. The expansion marks a significant milestone as the Company continues to grow globally through its capital-light franchise model.
The first Netherlands Hot Light Theater Shop will feature the brand’s iconic Hot Light experience and serve as both a retail location and a production hub, anchoring a broader phased expansion across the country. The Company expects approximately 30 locations to open over the next five years.
“We’re thrilled to bring Krispy Kreme’s delicious, fresh doughnuts to the Netherlands. Partnering with Jafa Holding BV, an experienced operator with deep knowledge of the local market, expands our European presence and reinforces our commitment to sustainable, profitable growth through our capital-light franchise model,” said Krispy Kreme CEO Josh Charlesworth.
Looking ahead, the Company expects to open at least 100 shops globally and three to four new international markets this year, including the Netherlands, as it continues to work with experienced franchise operators to bring the joy that is Krispy Kreme to more people in more places around the world.
About Krispy Kreme
Headquartered in Charlotte, NC, Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.X.com/KrispyKreme.
About Jafa Holding BV
Headquartered in Amsterdam, Jafa Holding BV is owned by Roberto Fava. With over 35 years of experience in the food and beverage industry, Fava brings a deep understanding of local market dynamics and consumer preferences, as well as a proven track record of scaling international concepts in the Netherlands. Throughout his career, Fava has launched and managed over 100 hospitality locations, demonstrating expertise in establishing and expanding global brands while maintaining high standards of quality and service excellence.
