The Ukrainian brand has set foot in the competitive French bakery-café segment with an outlet in Cannes – its fourth new market over the last 12 months following launches in Slovakia, the US and the Czech Republic in 2024
Ukrainian bakery-café chain Lviv Croissants has launched in France with a store in the upmarket resort city of Cannes.
The 750sq ft outlet features an open kitchen to showcase the production of the brand’s croissants, with Lviv Croissant’s bakery menu tailored to the local market with a range of goat cheese, cured ham and honey and nuts fillings.
The Cannes outlet will be operated by local franchisees who also own a Michelin-starred restaurant in the region, Lviv Croissants said in a press release.
“For six months, our team did not just work on creating a good establishment but thoroughly researched the French market and the food culture of the region to win the hearts of French foodies. We believe that our croissants will be a new gastronomic discovery for them. Everything else remains unchanged: traditional Lviv atmosphere, delicious quality coffee and high standards of service,” a Lviv Croissants spokesperson said.
France is the fourth largest branded coffee shop market in Europe by outlets and has a large food-focused segment, World Coffee Portal research shows. Market leaders Marie Blachère, Paul and Brioche Dorée currently hold a joint 39% share of the total branded coffee shop market, with Lviv Croissants also operating alongside La Croissanterie, Bagelstein, Pret A Manger and Paris Baguette in the competitive French bakery-café segment.
Founded in 2015, Lviv Croissants currently operates more than 180 stores across Ukraine, alongside 11 bakeries in Poland and single sites in Slovakia, the US and the Czech Republic – where the brand launched in June, August and October 2024 respectively.
Lviv Croissants lists Australia, Germany, Spain and Egypt as markets in development on its website.
Source: World Coffee Portal
