17.04.2025

Maison Francis Kurkdjian launches in Vietnam

LVMH-owned perfumery house Maison Francis Kurkdjian is expanding its global footprint, launching its first physical location in Vietnam.  

Located in Hanoi’s Vincom Center Ba Trieu, the store is in partnership with beauty distributor Luxasia and offers a range of Maison Francis Kurkdjian’s collections, including Baccarat Rouge 540, A La Rose, and the Oud collection.  

The brand also has a counter at Crescent Mall, Ho Chi Minh City.  

Maison Francis Kurkdjian was founded in 2009 by Francis Kurkdjian, a renowned perfumer, and Marc Chaya, the fragrance house’s co-founder and president. 

In 2017, LVMH acquired the brand as it planned to expand its presence in the niche fragrances. Maison Francis Kurkdjian also has stores in Thailand and Singapore. 

Source: InsideRetail Asia 

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