15.05.2024

Mason’s making international debut in Italy 

Mason’s Famous Lobster Rolls, which serves Maine-sourced seafood, is opening its 30th location and first international location in Milan, Italy. 

“Our entrance into the European market represents a significant milestone for Mason’s Famous Lobster Rolls,” Dan Beck, founder and CEO of Mason’s, said in a company press release. “The response from our customers abroad has been incredible, and they specifically appreciate the unmatched quality of Maine lobster, celebrated for its fine texture and rich flavor. Our Milan location is just the beginning of our plans to expand throughout Europe.” 

Located at Via Torino, 73, Mason’s Milan is set in a fast casual dining atmosphere, inviting guests to indulge in the simplicity and sophistication of its menu, Beck said. While it features the chain’s classic lobster rolls, the Milan menu also has a few local twists Campari and a new lobster roll “Diavolo” with local ‘Nduja sauce. 

Source: Fast Casual 

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