Central Food Retail, a division of Central Retail, is broadening its operations via a collaboration with Emart, a South Korean retailer, to introduce No Brand, a store model focused on value, in Thailand.
First No Brand Store in Thailand
The No Brand store, the first of its kind in Thailand, will commence operations at Central Bangna on March 31. This move signifies the official entrance of the brand into the Thai market. The forthcoming Bangkok outlet will stock over 2,200 items, encompassing Korean treats, essential pantry items, and household products.
According to Central Food Retail, the No Brand concept appeals to customers who are after value but do not want to sacrifice quality. The store concept aims to leverage the ongoing popularity of Korean culture and products in Thailand.
Broadening Retail Offerings
MD Thanawat Jirajariyavej stated that the alliance with Emart forms part of their strategy to expand the group’s retail offering while meeting the demand for value-oriented products among Thai consumers. “This initiative signifies another crucial step in enhancing our portfolio towards becoming a global grocery destination through a value-driven retail model that consistently delivers quality, design, and value to our consumers,” Jirajariyavej stated.
He also added that this partnership underscores Thailand’s potential as a strategic consumer hub in Southeast Asia, a region that continues to exhibit steady growth and attract top-tier brands to extend their reach in this area.
About No Brand and Central Food Retail
Emart launched No Brand in South Korea, and the chain now operates over 270 stores in the country. The brand has also extended its operations to other international markets, including the Philippines and Laos, and exports its products to more than 20 countries.
Central Food Retail manages grocery and specialty retail formats, such as Tops, Tops Food Hall, Tops Daily, Tops Online, Tops Care, and Matsukiyo.
Questions & Answers
What is the new initiative of Central Food Retail in Thailand?
Central Food Retail is expanding its portfolio through a partnership with South Korean retailer Emart to launch the value-focused store concept No Brand in Thailand.
What is the aim of the No Brand store concept?
The No Brand concept targets consumers seeking value without compromising on quality, and seeks to leverage the continued popularity of Korean culture and products in Thailand.
What does the collaboration with Emart signify for Central Food Retail?
The collaboration forms part of Central Food Retail’s strategy to expand its retail offering while meeting the demand for value-oriented products among Thai consumers. It also highlights Thailand’s potential as a strategic consumer hub in Southeast Asia.
Source: Retailnews.asia
