WFA’s Franchise Readiness Review (FRR) service is our “franchise-ability” assessment designed to help a successful brand determine its readiness to expand via franchising. The program covers steps needed to develop a successful franchise development business model with the capability to launch a franchise marketing campaign to recruit and retain domestic and international franchisees. Upon completion of the FRR a brand will have sufficient information to determine a strategy for moving forward with their franchise development initiatives which could include proceeding with the comprehensive Franchise Development Program (FDP) described herein. Further details of this FRR Service will be provided upon request.
WFA’s Development & Marketing (D & M) service targets franchise businesses who have already developed foundational systems, tools and processes to support their domestic development but require the additional systems, tools and processes necessary to support their international franchising and expansion initiatives. This service has Three key phases with the first 2 phases focusing on the development of materials needed to manage the initial franchise recruitment process and long-term franchise relationship with international master franchisees or area developers respectively. The 3rd phase of this service is our standard omni-channel M&A Service detailed above. Further details of our D&M Service will be provided upon request.
WFA’s comprehensive Franchise Development Program (FDP) comprises all the key elements required for a successful brand to become a successful franchisor capable of launching a franchise marketing campaign to recruit domestic and international franchisees. Upon completion of the FDP a brand will be able to introduce and equip the franchisees with their “system” and prepare them to open and operate outlets, providing comprehensive pre-opening, opening and ongoing support. This services also includes our standard omni-channel M&A Service detailed above. Further details of this FDP Service will be provided upon request.
Our International Development Support (IDS) is a service that WFA offers to our clients in conjunction with any of the other services introduced above. WFA provides operational oversight and management support to the Client in connection with new market entry and opening preparations for a new country or territory which is opening as a result of a Client entering into a Master Franchise Agreement or Area Development Agreement. Further details of our IDS Service will be provided upon request.