Paris Baguette, a cafe concept of 4,000 locations with over 180 in North America, is opening in Brooklyn. Franchisees Susana Wu and Donna Wu secured real estate at 532 5th Avenue and will open in early 2025.
“Paris Baguette is very popular in Korea and they are so creative with the pastries and products,” Donna Wu said in a company press release. “But it is not the typical bakery you would find around a primarily Caucasian neighborhood like Brooklyn. It’s great that we can introduce this concept to the community and make it more diverse.”
The Brooklyn deal will bring the total number of bakery cafés within New York to 37.
Paris Baguette is looking to the 1,000-unit mark in the U.S. by 2030.
“We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Susana and Donna bring this to life in their local trade area,” Darren Tipton, chief executive officer of Paris Baguette, said in the release. “In our cafes we like to say, ‘Happy to see you. Happier to serve you.’ And we know Susana and Donna will wholeheartedly embrace this approach in their neighborhood.”
Source: Fast Casual
