The new branch is located in Cebu, Visayas.
Philippine coffee chain PICKUP COFFEE has opened its first PICKUP PRIME outlet at SM Seaside City Cebu.
The new store offers a partnership with LK Bakery and allows customers to place orders through the PICKUP App or self-service kiosks.
Designed by Hong Kong firm DEFT, the space shows a modern, youth-oriented aesthetic and includes art toy displays by Filipino artists Dondi Fernandez and Jesse Camacho.
Founded in 2022, PICKUP COFFEE is a tech-enabled grab-and-go coffee concept. As of March 2025, the brand has over 330 branches across the Philippines.
Source: QSR Media Asia
