Pret a Manger, the food-to-go giant, has inaugurated its inaugural store in Spain at Josep Tarradellas Barcelona-El Prat Airport. Spanning 530 sq m, the store, situated in the arrivals section of the airport’s Terminal Two B, marks the initial step in Pret’s ambitious plan to establish up to 70 restaurants across Spain and Portugal in the next decade. This expansion is part of a franchise agreement with the Ibersol Group, formalized in June 2022.
This move follows a series of recent openings across Europe, including locations in Italy, Luxembourg, and Northern Ireland, as Pret intensifies efforts to double its business size by 2026. The new Barcelona establishment will feature an extensive selection of Pret’s barista-prepared hot and cold beverages, along with a typical menu of freshly crafted baguettes, wraps, salads, and on-site prepared hot dishes.
“Pret’s growth around Europe is well underway, and we’re delighted to be bringing our freshly made food and organic coffee to even more people across the region,” said Pret CEO Pano Christou.
“Opening our first Pret a Manger in Spain is another huge moment for Pret, and something I’ve been personally excited for. Ibersol is the perfect partner to help us introduce the Pret experience to people in Barcelona first, then across Spain and Portugal.”
“This is a great milestone for the company, with which we begin the brand’s development plan in the Iberian Peninsula, with the aim of opening 70 establishments in Spain and Portugal in the next decade, and positioning it as one of the great benchmarks and with the greatest growth projection in the sector.”
With the addition of the new location, Pret now boasts a presence in over 660 stores spanning 15 markets.
Alongside its recent European expansions, Pret inked a joint venture with US franchise Dallas International in October. The collaboration aims to significantly increase Pret’s footprint in North America, targeting a threefold expansion over the next three years.
Source: The Franchise Talk
