25 years in the game, and still, Seattle’s Best Coffee sees no hint of slowing down.
Seattle’s Best Coffee (SBC) has officially reopened their flagship store on 9th Avenue, Bonifacio High Street, Taguig City, ushering their best era and 25th year in the Philippines.
Designed with an American modern-industrial aesthetic of warm wood finishes, matte black fixtures, minimalist interiors, and touches of the brand’s signature red, Seattle’s Best Coffee’s revamped new space can now host over 50 guests and offers an inviting, elevated café experience in the heart of Bonifacio Global City.
To celebrate this launch, Seattle’s Best Coffee brought back the crowd-favorite Ube Deluxe Collection (Hot & Iced Ube Coco) and highlighted the Maple Cloud Cream Collection (Hot/Iced Maple Americano, Maple Breve, and Maple Latte), reflecting their commitment to bringing more bold and exciting flavors to the Filipino coffee drinkers.
The launch also included fun activities and giveaways, a serenade by indie darling Clara Benin, and even introduced their playful collaboration with lifestyle brand Milkwear, the SBC x Milkwear Collection, featuring limited-edition t-shirts (P799) and caps (P499) that will be available at select Seattle’s Best Coffee branches starting Sept. 29, 2025.
The new flagship also reinforced Seattle’s Best Coffee’s strong expansion plans, with the brand on track to have over 60 branches nationwide by the end of 2025. They have also recently opened stores in Lanao del Norte, Boracay, Zamboanga, Legazpi, and other key cities.
As part of its 25th anniversary in the Philippines, Seattle’s Best Coffee premiered a special video titled “Pause. Forward. Fast Forward,” reflecting on its 25-year journey in the country, and emphasizing the importance of savoring meaningful moments with a cup of coffee.
Seattle’s Best Coffee’s BEST Era Yet
Seattle’s Best Coffee is brewing more than just drinks — it’s building its future with what Group Marketing Director Lorent Adrias calls “BEST.”
B stands for Bold Innovation, their promise to keep serving exciting, innovative flavors for Filipino coffee drinkers.
E is for Expanding Reach, with more stores set to open before 2025 ends.
S is for Style, bringing forward more lifestyle collaborations and experiences, such as the SBC x Milkwear Collection.
T is for Transform Forward, inviting coffee lovers to move forward with intention and creativity.
Seattle’s Best Coffee has long been a steady presence in the country, building a loyal following along the way. For Lorent, that loyalty comes down to more than just coffee.
“What they [the consumers] really like about us is when they go to a Seattle’s Best, they don’t just get coffee; they get an experience,” he shared. “It’s not transactional. We encourage people to stay, invite your friends over to meet, and that’s what sets us apart from the rest.”
The opening of Seattle’s Best Coffee’s revamped flagship store is more than just an unveiling of a new café — it’s their reaffirmation to innovate, expand, and create meaningful connections with their customers, one cup at a time.
Follow Seattle’s Best Coffee Philippines on Facebook and Instagram.
Source: The Beat Asia
