Sederhana, a well-known Indonesian food chain, is preparing to open its first Singaporean branch, taking the place of a recently closed restaurant that had been serving customers for almost eight decades. Sederhana announced its arrival in Singapore via an Instagram post on May 17th, holding back from revealing the exact date of the grand opening.
Sederhana is popular for its nasi padang, a traditional Indonesian dish made up of steamed rice alongside a variety of pre-prepared dishes, including meats, vegetables, and fish. The chain is reported to be aiming for a May 29 opening date for the outlet located at 738 North Bridge Road, hoping to officially launch by mid-June.
The Legacy of Sederhana
Sederhana, which started its journey in 1972, currently operates more than 200 outlets across Indonesia, serving the unique Minangkabau cuisine. The Minangkabau are the largest ethnic group on the island of Sumatra, located in the western part of Indonesia. In addition to its Indonesian establishments, the chain also has three branches in Malaysia and plans are underway for a new branch in Melbourne, Australia.
The location in Singapore that Sederhana has chosen for its new home was previously occupied by Warong Nasi Pariaman, one of Singapore’s oldest Indonesian eateries. Warong Nasi Pariaman shut its doors at the end of January after providing 78 years of service.
Questions & Answers
What is the specialty of Sederhana?
Sederhana specializes in nasi padang, a traditional Indonesian dish that consists of steamed rice served with a variety of pre-prepared dishes such as meats, vegetables, and fish.
Can you tell us about the history of Sederhana?
Sederhana was founded in 1972 and has since grown to operate more than 200 outlets across Indonesia, serving Minangkabau cuisine. It also has three branches in Malaysia and is planning to open a new one in Melbourne, Australia.
What was the previous establishment at the Singapore location?
The location for Sederhana’s new outlet in Singapore was previously home to Warong Nasi Pariaman, one of the oldest Indonesian food eateries in Singapore, which recently shut down after 78 years of operation.
Source: Retail News Asia
