STRONG Pilates announces launch in the USA; confirms rapid expansion across Europe, Asia & Middle East, Establishes first international Headquarters in Los Angeles 

STRONG Pilates, a world-first Pilates and cardio-infused fitness franchise born out of Australia, has today announced its expansion into The United States of America, set to open its first flagship studio in Hermosa Beach, California this year. Plans are underway for studios in Texas, New York and Florida, with 5-8 studio locations to be announced within the coming months. 

This coincides with STRONG’s continued expansion across Australia, New Zealand, Asia, Europe, United Kingdom and North America, as well as new launch territories: South Korea, Philippines, Indonesia, Bahrain, Dubai and Japan. 

Emphasising the importance of the U.S. market in STRONG Pilates’ global strategy, the expansion will see the launch of STRONG Pilates’ first international headquarters in Los Angeles, California, joining existing global headquarters in Melbourne, Australia. 

The news comes as the U.S. Pilates and Yoga Studios market, valued at $158.43 billion in 2023, is expected to grow to $420.98 billion by 2032. STRONG Pilates is poised to seize a significant market share, with over 150 STRONG studios currently in the pipeline. The privately-owned fitness franchise is on track to exceed total annual revenue of AUD $35 million by June 2024. 

STRONG Pilates was founded by Australian duo Michael Ramsey and Mark Armstrong, who recognised the need for a low impact, high intensity fitness format, incorporating the world’s leading fitness genre, Pilates with cardio-infused training. Previously successful F45 franchise owners, they sourced and exclusively licensed the U.S. developed Rowformer and Bikeformer machines, curating programs to challenge fitness enthusiasts in a 45-minute session. 

To manage the expansion of STRONG’s fitness model and facilitate rapid growth across the U.S. market, both founders will relocate to the global headquarters in California in 2024, showcasing the paramount demand of this fitness offering. “Our launch in the U.S. is a monumental step for STRONG Pilates,” said Michael Ramsey, co-founder of STRONG. “It’s our most ambitious expansion to date, and we’re eager to bring our revolutionary fitness concept to the U.S. market and meet the demand for a unique format which will carve a new movement and fitness standard across the country.” 

Mark Armstrong, co-founder of STRONG, added: “We’ve seen success across all territories to date and a record number of members registering ahead of launch. Our proven model is representative of a dynamic offering which transcends across all communities. We are currently taking expressions of interest in the U.S. for studio locations and growth partners to join our thriving fitness community.” 

Since its inception in 2019, STRONG Pilates has emerged as one of the fastest-growing fitness franchises globally, boasting over 55 operating studios across Australia, New Zealand, UK, Ireland, Singapore, Canada and Indonesia, with over 150 new studios in the pipeline. STRONG Pilates includes 45-minute sessions, which combine Pilates, cardio, strength and resistance training using the innovative Rowformer and Bikeformer machines. 

For more information about STRONG Pilates, visit www.strongpilates.co 

PR Contact: Alana Chetner, +61 499 224 027, alana@etoilepr.com.au 

About STRONG Pilates: 

STRONG Pilates is a high-intensity, low impact, full body workout that combines rowing and biking with Pilates-inspired movements, utilising an innovative Rowformer and Bikeformer machine. 

Unlike regular pilates, the Rowformer and Bikeformer allows for elevated heart rate by using the row and bike side, then transitioning back to the Pilates side. The increased intensity results in a substantial calorie burn helping the consumer burn body fat whilst receiving all the benefits of Pilates. 

Founded by Michael Ramsey and Mark Armstrong, STRONG Pilates was established in 2019, with current locations in Australia, NZ, Singapore, UK, Canada, Japan, Ireland and soon, the USA, wider Europe, Middle East, with more locations across the APAC region. 

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