Australian fitness franchise, STRONG Pilates has announced its expansion into Canada, with its first studio in Toronto launching this November. This marks the first of an expected 60 studios to launch in Canada over the next five years.
The fitness franchise which combines low impact Pilates with high intensity cardio, most recently went into South East Asia in partnership with yoga studio, Yoga Movement, announcing 11 new STRONG studios in Singapore over the next three years. In 2023 alone, STRONG opened three new studios in NSW including a flagship location in Sydney’s CBD, 11 studios in Western Australia and three studios in the UK led by former Australian cricketer, John Hastings.
Currently more than 60% of Canada’s population exercise each day, with increasing demand for classes that combine functional movement with cardio. This signalled a strong entry point for the franchise, recognised for its unique format of part resistance pilates, part rowing and/or biking in a high-intensity 45-minute class via the purpose built Rowformer.