Ten Percent Coffee hit a major milestone on December 24, 2025 when it opened a new outlet in Busan’s Yeonje district, bringing its network to 1,000 stores. The expansion underscores how value focused coffee formats that prioritize affordability, delivery and franchise friendly economics are reshaping South Korea’s branded coffee market.
On December 24, 2025 Ten Percent Coffee opened a new branch in Busan’s Yeonje district, becoming the latest budget oriented chain to scale to 1,000 outlets. The milestone places the brand alongside other fast expanding value chains such as Mega Coffee, Compose Coffee, Paik’s Coffee and The Venti, and highlights how low cost franchise models continue to drive rapid growth across urban and suburban neighborhoods.
The rise of Ten Percent Coffee reflects a wider shift in consumer demand and operator strategy. Chains that keep menu prices accessible while building strong delivery capabilities have gained traction with commuters, students and cost conscious shoppers. For franchisors the playbook is straightforward, invest in simple store formats, supply chain efficiency and delivery partnerships to lower start up costs and accelerate openings.
For local coffee drinkers the expansion translates into more options and lower price points on the high street. Expect increased competition on everyday items such as Americano and basic espresso based drinks, and a growing presence of these chains on delivery platforms where convenience often trumps specialty credentials. That matters for people who prioritize quick service and value, and for those who order in regularly for work or study.
The growth also carries implications for independent cafes and specialty operators. More outlets from large value chains intensify competition for foot traffic and delivery share, pushing smaller shops to emphasize unique experiences, origin stories and higher margin products. For prospective franchisees the market offers opportunity but also questions, verify projected startup and operating costs carefully, evaluate local footfall and delivery commission structures, and compare expected returns against brand support and supply terms.
Ten Percent Coffee joining the 1,000 outlet club is another sign that branded coffee in South Korea is increasingly pluralistic. Value focused formats are not only expanding footprint quickly, they are altering how consumers access coffee, how operators structure stores and how the wider market balances price, convenience and quality. Expect further openings and continued pressure on pricing and delivery practices as chains compete for both urban customers and household delivery orders.
Source: Prism News Coffee
