Bo’s Coffee’s unprecedented rate of growth has made it inevitable to enter New international markets. We appointed Troy Franklin and World Franchise Associates (WFA) to help us establish and professionalize our international franchise recruitment and support process with the goal of implementing best practices across all areas of international franchising. WFA has delivered a comprehensive program that will allow Bo’s Coffee to recruit new master franchisees and area developers and thereafter to efficiently and effectively plan and undertake new market entry activities in cooperation with them. Troy understands all aspects of international franchise recruitment and development, and with his extensive knowledge and experience in this field and understanding of the coffee shop business, he has been able to mentor our Bo’s Coffee team and help us develop our own organisational capability. With our process in place we are confident in our ability to support our international growth and development. We are now working with WFA to identify master franchisees and area developers in priority markets in the Middle East and Asia. Our engagement of WFA and Troy has played an impactful role in our brand and company vision to become a Global Filipino coffee company.
Rachel Fallarme,
Bo’s Coffee COO
