The Smoothie Factory

“…working with WFA for over 2 years. During that time, they have been instrumental to our international growth.”

The Smoothie Factory (USA) It is with great pleasure that I am recommending World Franchise Associates to you. As the Founder and President of Smoothie Factory, I have been working with World Franchise Associates for over 2 years now. During that time, they have been instrumental to our international growth. To date, they have directly assisted our brand with finding, qualifying, communicating, and negotiating on our behalf with master franchisees for the Western, Central, and Northern provinces of the Kingdom of Saudi Arabia, Bahrain, Qatar, and the UAE. In addition, we are currently working towards completing several master franchise agreements for other markets. Prior to partnering with World Franchise Associates, we attempted to ‘close’ on international opportunities ourselves. However, we were never successful. In hindsight, it was because we lacked the knowledge of the market, culture and customs, and negotiating norms – all areas that World Franchise Associates delivers. Their advice during our discussions with potential master franchisees has been invaluable and has made all the difference in the world in such a short amount of time. We have tried many broker agencies in the past, however, World Franchise Associates is one of the few that actually delivers. When we first contacted their organization, they let us know they were much more than just a brokerage company and today we fully understand. It is for these reasons and more that we would genuinely recommend World Franchise Associates to your organization.

James Villasana

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