South Korean coffee chain The Venti has officially entered Vietnam, opening its first store in Ho Chi Minh City as part of a broader push to expand across Southeast Asia, ChosunBiz has reported
Key details:
- The Venti has opened its first store in Vietnam, launching on 28 June in Ho Chi Minh City’s Binh Thanh District.
- The new shop uses a K Café concept, offering premium quality while adapting to local preferences.
- Special menu items include a purple condensed milk latte and Korean-style drinks like Job’s tears oat latte.
- The brand is using a direct headquarters management approach to ensure quality and consistency.
- Vietnam’s status as a major coffee-consuming market makes it an attractive target for expansion.
- The Venti aims to combine affordable pricing with a premium brand image to win local consumers.
- Social media promotions and locally inspired offerings are key to building brand awareness in Vietnam.
The Venti’s move into Vietnam reflects a strategic bet on the country’s rapidly growing café culture and youthful, trend-driven consumer base.
As Vietnamese consumers increasingly embrace global café experiences beyond traditional condensed milk coffee, international chains see opportunities to position themselves as aspirational yet accessible brands.
By introducing unique, locally tailored drinks and maintaining a focus on quality through direct control, The Venti is attempting to differentiate itself in a crowded market dominated by both local icons and global giants.
If it is successful in Vietnam this could serve as a critical benchmark for other coffee brands looking to expand into Vietnam.
Source: The-Shiv
