The Coffee Bean & Tea Lea announced today it will be launching its first permanent food truck location at the Los Angeles Zoo.
Local entrepreneur Benjamin Dreicer and operating partner Genadi Orlov signed the franchise agreement and are excited to bring the experience of premium coffee and tea beverages to visitors of the zoo.
Boasting The Coffee Bean & Tea Leaf’s signature purple hue and famed beverages like The Original Ice Blended®, the truck made its first debut in late June. Situated in the parking lot outside of the zoo, visitors can enjoy a full menu of hand-crafted coffee, tea and espresso beverages and select pastries daily from 9 a.m. to 6 p.m., Monday through Sunday.
“Working with The Coffee Bean & Tea Leaf began as a passion project fueled by my love for their coffee,” said Dreicer. “Opening the first franchisee-owned truck at the Los Angeles Zoo is truly a dream and I am excited to serve our loyal coffee and tea enthusiasts in Southern California, as well as visitors from all over the world, who can now enjoy their favorite beverages while spending the day at the zoo.”
With more than two decades of experience in the retail real estate sector, Dreicer has developed a comprehensive understanding of the restaurant space and honed his skills in strategic site selection. His career started at Southern California-based real estate company Epsteen & Associates, where he facilitated deals for major retail and restaurant chains. Orlov will work closely with Dreicer to support the day-to-day operations and management of the truck.
“Between Ben’s passion for the brand and his background in development, we are proud to announce him as The Coffee Bean & Tea Leaf’s newest franchisee here in the United States,” said Michelle Reap, Senior Manager of Franchise Development for the brand.
Currently, The Coffee Bean & Tea Leaf serves its carefully handcrafted coffee, tea, and espresso beverages. The brand takes pride in delivering high-quality products, and sources from the top one percent of Arabica. The coffee beans are custom-roasted in small batches at a roasting facility in Camarillo, California, and each bag is rigorously tested to meet the brand’s high standards.
Source: Franchising.com
