Troy Franklin, Managing Partner of World Franchise Associates, will be a featured speaker at the upcoming Franchise Asia Philippines 2026 session “Doing Business in ASEAN” on Friday, April 24.
With extensive experience in international franchise development and cross-border expansion, Troy will share strategic insights into navigating ASEAN’s rapidly evolving business landscape. His session will provide practical guidance for businesses looking to enter and scale within Southeast Asia’s high-growth markets.
Key discussion areas will include ASEAN market and economic profiles, emerging trends, investment opportunities, and critical government and legal considerations. The session will also address common challenges faced by businesses entering ASEAN markets, along with actionable strategies to overcome them.
Joining him as a resource speaker is Beatrice Alex Karamihan from the Department of Trade and Industry – Foreign Trade Service Corps (DTI-FTSC), who will offer additional perspectives on trade and regulatory frameworks.
The session will take place from 1:30 PM to 3:00 PM at Meeting Rooms 4–6, at SMX Convention Center, Manila, and is geared toward investors, franchise leaders, and business decision-makers seeking to expand into ASEAN.
Troy Franklin’s participation reflects World Franchise Associates’ ongoing commitment to supporting global franchise growth through market intelligence and expert-led insights.
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