Erajaya Food & Nourishment has secured its exclusive rights.
Wetzel’s Pretzels (Wetzel’s) has signed a deal with PT Era Boga Pretzel to launch in Indonesia.
PT Era Boga Pretzel, a part of Erajaya Food & Nourishment and a subsidiary of the publicly traded Erajaya Swasembada Tbk (Erajaya), will develop and operate Wetzel’s Pretzels stores in Indonesia.
“This also marks Erajaya Food & Nourishment’s debut in presenting the grab-and-go stall format, enabling us to reach a broader audience and bring our offerings to new market segments,” said Gabrielle Halim, CEO of Erajaya Food & Nourishment.
Source: QSR Media Asia
