World Franchise Associates (WFA), a leading global franchise marketing & advisory company , recently participated in the InFranchise Market Expo, held from October 1-3, 2024, at the Al Faredah Hall, Riyadh. The event brought together key stakeholders from the Saudi Arabian franchise industry, connecting franchise leaders, investors, and entrepreneurs to explore the country’s dynamic franchising landscape. WFA showcased franchises for more than 40 international franchise opportunities from more than 15 countries at the event.
Troy Franklin, Managing Partner of WFA, and Adnan Fadel A Alfadel – Monshaat – Director, Franchise Development.
Among the highlights of WFA’s participation at InFran was WFA Managing Partner Troy Franklin’s participation in the conference where he presented, Key Considerations for Bringing International Franchise Brands to Saudi Arabia. Mr. Franklin used his session to advise Saudi investors looking to acquire franchise rights for international brands. He also discussed the characteristics that foreign brands are looking for when they recruit local master franchisees in KSA. Mr. Franklin gave the participants tips on how to evaluate a brand to determine if the brand represents the right opportunity for them and for the Saudi market. He further detailed critical elements for a successful and long lasting franchise partnership.
The list of leading brands being promoted by WFA included, A&W Restaurants, Oporto, Denny’s, Mayweather Boxing & Fitness, MamaPho, The Shawarma Shack, UBX Boxing + Strength, Avocadoria, Shihlin Taiwan Street Snacks, NoodleBox, Zus Coffee and many more, all looking to connect with potential master franchisees and area developers for KSA and the GCC.
In addition to valuable networking and workshops, InFran provided exclusive one-on-one matchmaking sessions, supporting WFA’s mission of helping its clients successfully expand into the Saudi market with the right local partner.
For more information on World Franchise Associates and its global franchise offerings, visit World Franchise Centre.
About World Franchise Associates:
World Franchise Associates (WFA) is a leading international franchise sales, marketing, development, and advisory company. Headquartered in London, with international offices in strategic markets, WFA is steered by a team of global franchise experts dedicated to the success of our clients across various industries.
For more information, please contact Jessica Serrao at jessica@worldfranchsieassociates.com.
