17.01.2024

World Franchise Associates (WFA) Set to Make Waves at Three Pivotal Franchise Events in Saudi Arabia & UAE

World Franchise Associates, a global leader in franchise marketing & consultancy, is excited to announce its involvement in three key franchise events in the KSA and UAE markets, underscoring the company’s commitment to promoting franchise growth and expansion in the Middle East region.

The events include the Saudi Franchise Expo 2024 organised by Sunaidi Expo & Conferences and taking place at the  Riyadh Intl. Convention & Exhibition Center, Riyadh, Saudi Arabia, from 28-31 January 2024  and WFA organised World Franchise Connect Franchise Discovery Meeting events in Riyadh and Dubai as follows:  

WFA’s team of experts, including Managing Partners Troy Franklin and Martin Hancock, will be on hand to discuss the latest trends, offer guidance on franchise development, and provide detailed information about exciting franchise opportunities available from their extensive portfolio of food and services franchises from more than 30 countries.

Commenting on the significance of these events, WFA Managing Partner Troy Franklin said, “The Middle East is a dynamic and thriving region for franchising and we are thrilled to kick off 2024 with these 3 events. Our involvement in  these events underscores our commitment to facilitating meaningful connections and fostering sustainable business growth for our clients.” WFA Managing Partner Martin Hancock added, “ These events provide an invaluable platform for WFA to showcase  diverse franchise opportunities and engage with stakeholders looking to explore and invest in the KSA and UAE franchising sectors.”

World Franchise Associates invites , entrepreneurs and investors looking to acquire franchises, franchise operators looking for support with international expansion and other franchise industry stakeholders in the MENA region to visit their booth at the Saudi Franchise Expo and register to participate in the Riyadh and Dubai World Franchise Connect Events.

For more details regarding these 3 events, please visit the WFA events page here.


About World Franchise Associates:

World Franchise Associates (WFA) is a leading international franchise sales, marketing, development, and advisory company. Headquartered in London with international offices in strategic markets, WFA is owned and managed by a team of global franchise experts with many years of combined franchise development and franchise marketing experience.

For more information, contact Jessica Serrao at jessica@worldfranchsieassociates.com 

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