World Franchise Associates



LinkedIn Logo

Managing Partner

Martin’s extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


LinkedIn LogoManaging Partner

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy’s experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.


LinkedIn LogoHead of Special Projects

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK’s National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. 

Management Team

Yuliya Bilous

Yuliya Bilous

Business Development Director - Retail
Yuliya Dietz

Yuliya Dietz

Publishing Manager & Editor of FranSpeak / WFA News
Winona Gagan

Winona Gagan

Business Development Director - MENA
Fiona Perera

Fiona Perera

Business Development Director - APAC
Rich Backstrom

Rich Backstrom

Digital Services Director
Mark Siscar

Mark Siscar

Digital Services Manager & Editor of FranSpeak / WFA News
Maral Annayeva

Maral Annayeva

Special Projects

International Associates

Greece | Vasilis Chalkias

Greece | Vasilis Chalkias

Foodservice, Marketing and Franchise Consultant with a demonstrated history of 30 years experience in the foodservice and management consulting industry. Read More
Russia | Gary Chagalasyan

Russia | Gary Chagalasyan

Gary is the Founder, President and CEO of InterDining Group, leaders in the Russian market in the hospitality sector. Read More
Saudi Arabia | Amjad Arab

Saudi Arabia | Amjad Arab

A highly successful entrepreneur Amjad has built businesses in multiple sectors including F&B, Construction and Retail. Amjad has hands on Read More
Hesham Mourad

Qatar | Hesham Mourad

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC. Read More
Bahrain | Hassan Jawad

Bahrain | Hassan Jawad

Hassan Jawad comes from a notable Bahraini commercial family. Hassan is a franchise professional whose background in the foodservice industry Read More
Mike Pullen

South Africa | Mike Pullen

Expert in franchising and consumer market in South Africa, and all related strategies pertaining to expansion into the African continent. Read More
Pakistan | Saad Athar

Pakistan | Saad Athar

Saad, a Chartered Accountant and seasoned Retail professional has worked in UK, UAE, Qatar, Kuwait and Turkey and his experience Read More
Mamunur Rahman

Bangladesh | Mamunur Rahman

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh. Read More
Phi Nguyen

Vietnam | Phi Nguyen

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam. Read More
Seth Phadungpisuth

Thailand | Seth Phadungpisuth

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial Read More
Hsien Nadu

Singapore | Hsien Naidu

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore. Read More
Chris Lim

Philippines | Chris Lim

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local Read More
Ryan Russell

Myanmar | Ryan Russell

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which Read More
Sofia Long Abdullah

Malaysia | Sofia Leong Abdullah

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising. Read More
Burang Riyadi

Indonesia | Burang Riyadi Saleh

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia. Read More
Japan | Akihiko Koga

Japan | Akihiko Koga

Koga is the CEO of JFC Global Partners which has established a broad connection with Japanese franchisees for over 10 Read More
Jonathan Kwon

South Korea | Jonathan Kwon

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in Read More
David Newport

New Zealand | David Newport

David has spent his entire adult life in sales, with the last 20 years in business and franchise sales in Read More
Fernando Lopez de Castilla

Latin/South America | Fernando López de Castilla

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America. Read More
Sandra Carrillo Massa

Latin/South America | Sandra Carrillo Massa

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising Read More