World Franchise Associates



Chief Executive Officer

Founder of World Franchise Associates. 25 years of international franchising experience encompassing development, marketing and media in North America, Europe & Middle East markets. Member of the Advisory Council for the Global Restaurant Leadership Conference.


Chief Operating Officer

Martin’s extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


Chief Operating Officer

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy’s experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.


Director, Special Projects

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK’s National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. 

Management Team

Yuliya Bilous

Yuliya Bilous

Business Development Director - Retail
Yuliya Dietz

Yuliya Dietz

Publishing Manager & Editor of FranSpeak
Winona Gagan

Winona Gagan

Business Development Director - MENA
Fiona Perera

Fiona Perera

Business Development Director - APAC
Rich Backstrom

Rich Backstrom

Digital Services Director - Content
Mark Siscar

Mark Siscar

Digital Services Manager
Maral Annayeva

Maral Annayeva

Special Projects

International Associates

Thierry Rousset

France | Thierry Rousset

McDonalds, Burger King and Subway. Former Dunkin Donuts multi-unit franchisee with extensive knowledge in the France, Spain & Portugal markets. Read More
Greece | Vasilis Chalkias

Greece | Vasilis Chalkias

Foodservice, Marketing and Franchise Consultant with a demonstrated history of 30 years experience in the foodservice and management consulting industry. Read More
Scandinavia | Cristel Emé

Scandinavia | Cristel Emé

Born in Denmark. Lived, studied and worked in Boston, San Francisco, Barcelona & Dubai. Grew-up in the fashion industry in Read More
Scandinavia | Aleksander Emé

Scandinavia | Aleksander Emé

Result-driven international sales & marketing professional with an educational and professional experience in the media; filmmaking, directing, photography, editing, social media Read More
Russia | Gary Chagalasyan

Russia | Gary Chagalasyan

Gary is the Founder, President and CEO of InterDining Group, leaders in the Russian market in the hospitality sector. Read More
CIS Region | Elchin Abdullayev

CIS Region | Elchin Abdullayev

Elchin is active in franchising business across the CIS Region. His business interests include Visa Application Processing centres for the Read More
Elvin Hajiyev

Azerbaijan | Elvin Hajiyev

Director of Franchising, Azerbaijan. A young entrepreneur from Azerbaijan, educated at George Washington (USA) and Oxford University (UK). Read More
Saudi Arabia | Amjad Arab

Saudi Arabia | Amjad Arab

A highly successful entrepreneur Amjad has built businesses in multiple sectors including F&B, Construction and Retail. Amjad has hands on Read More
Hesham Mourad

Qatar | Hesham Mourad

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC. Read More

Libya | Bashier Al Hadi

Faculty of Economics graduate, performance improvement and executive at successful B&Bs, exceeded 20 years in business experience. Read More
Farag Saad

Libya | Dr Farag Saad

MD in mechanical engineering. An on going PHD. A goal of establishing major brands and promoting growth and regeneration in Read More
Mike Pullen

South Africa | Mike Pullen

Expert in franchising and consumer market in South Africa, and all related strategies pertaining to expansion into the African continent. Read More
Tushar Jolly

India | Tushar Jolly

Founder of Frantel Biz, India's fastest growing franchising company, Tushar is a promising leader in the Indian franchising fraternity. Read More
Pakistan | Saad Athar

Pakistan | Saad Athar

Saad, a Chartered Accountant and seasoned Retail professional has worked in UK, UAE, Qatar, Kuwait and Turkey and his experience Read More
Mamunur Rahman

Bangladesh | Mamunur Rahman

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh. Read More
Phi Nguyen

Vietnam | Phi Nguyen

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam. Read More
Seth Phadungpisuth

Thailand | Seth Phadungpisuth

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial Read More
Hsien Nadu

Singapore | Hsien Naidu

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore. Read More
Chris Lim

Philippines | Chris Lim

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local Read More
Ryan Russell

Myanmar | Ryan Russell

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which Read More
Sofia Long Abdullah

Malaysia | Sofia Leong Abdullah

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising. Read More
Burang Riyadi

Indonesia | Burang Riyadi Saleh

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia. Read More
Sopheak Ou

Cambodia | Sopheak Ou

A co-founder of Square & Associates, Sopheak is a marketing and business development specialist with more than 10 years experience Read More
Bandith Im

Cambodia | Bandith Im

A co-founder of Square & Associates, Bandith has a degree in Entrepreneurship and 7 years professional experience working in F&B Read More
Japan | Akihiko Koga

Japan | Akihiko Koga

Koga is the CEO of JFC Global Partners which has established a broad connection with Japanese franchisees for over 10 Read More
Jonathan Kwon

South Korea | Jonathan Kwon

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in Read More
David Newport

New Zealand | David Newport

David has spent his entire adult life in sales, with the last 20 years in business and franchise sales in Read More
Fernando Lopez de Castilla

Latin/South America | Fernando López de Castilla

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America. Read More
Sandra Carrillo Massa

Latin/South America | Sandra Carrillo Massa

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising Read More