World Franchise Associates

Directors


MARTIN HANCOCK

LinkedIn Logo

Managing Partner

Martin’s extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.


TROY FRANKLIN

LinkedIn LogoManaging Partner

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy’s experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.


CHRISTOPHER BRINKLEY

LinkedIn LogoHead of Special Projects

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK’s National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. 

Management Team

Yuliya Bilous

Yuliya Bilous

Business Development Director - Retail
Winona Gagan

Winona Gagan

Business Development Director - MENA
Fiona Perera

Fiona Perera

Business Development Director - APAC
Rich Backstrom

Rich Backstrom

Special Projects
Mark Siscar

Mark Siscar

Creative Manager
Maral Annayeva

Maral Annayeva

Special Projects

International Associates

Greece | Vasilis Chalkias

Greece | Vasilis Chalkias

Foodservice, Marketing and Franchise Consultant with a demonstrated history of 30 years experience in the foodservice and management consulting industry. Read More
Saudi Arabia | Amjad Arab

Saudi Arabia | Amjad Arab

A highly successful entrepreneur Amjad has built businesses in multiple sectors including F&B, Construction and Retail. Amjad has hands on Read More
MENA | Khalid Mahdi

MENA | Khalid Mahdi

Khalid has extensive experience in the SME and Franchising sectors in the MENA region, UK and parts of Africa.  Khalid Read More
Hesham Mourad

Qatar | Hesham Mourad

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC. Read More
Pakistan | Saad Athar

Pakistan | Saad Athar

Saad, a Chartered Accountant and seasoned Retail professional has worked in UK, UAE, Qatar, Kuwait and Turkey and his experience Read More
Mamunur Rahman

Bangladesh | Mamunur Rahman

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh. Read More
Phi Nguyen

Vietnam | Phi Nguyen

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam. Read More
Seth Phadungpisuth

Thailand | Seth Phadungpisuth

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial Read More
Hsien Nadu

Singapore | Hsien Naidu

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore. Read More
Chris Lim

Philippines | Chris Lim

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local Read More
Ryan Russell

Myanmar | Ryan Russell

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which Read More
Sofia Long Abdullah

Malaysia | Sofia Leong Abdullah

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising. Read More
Burang Riyadi

Indonesia | Burang Riyadi Saleh

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia. Read More
Japan | Akihiko Koga

Japan | Akihiko Koga

Koga is the CEO of JFC Global Partners which has established a broad connection with Japanese franchisees for over 10 Read More
Jonathan Kwon

South Korea | Jonathan Kwon

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in Read More
New Zealand | Stewart Germann (CFE)

New Zealand | Stewart Germann (CFE)

Stewart Germann is the founder of Auckland, New Zealand based Stewart Germann Law Office (SGL) a boutique law firm specialising Read More
Fernando Lopez de Castilla

Latin/South America | Fernando López de Castilla

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America. Read More
Sandra Carrillo Massa

Latin/South America | Sandra Carrillo Massa

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising Read More