Which Wich Superior Sandwiches, the Texas-born brand known for its fully customisable, hot-toasted “WICHes,” has signed a new multi-unit franchise agreement in London, marking another key milestone in its continued UK expansion.
Following the successful establishment of the brand in London, Which Wich is accelerating its growth across the UK. The company expanded into Wales in January with the opening of its first location at St David’s Shopping Centre in Cardiff. A second site in Central Square is set to open shortly. Further expansion is underway, with new cities including Bristol, Swansea and Glasgow in the pipeline.
Building on this momentum, Which Wich has now secured a new multi-unit agreement to open several locations across London. This latest deal will significantly enhance the brand’s presence and equity in the capital, reinforcing its position as a leading player in the fast-casual sandwich segment.
In parallel, Which Wich has been actively developing strategic partnerships, including a collaboration with Nestlé’s Seattle’s Best Coffee, which launched in Cardiff with outstanding early success and strong customer reception.
The upcoming London openings will also capitalise on the brand’s rapidly growing catering business, which has seen increasing demand from corporate clients and large organisations across
“This is an exciting moment for Which Wich in the UK as we continue to build real momentum across multiple regions,” said Rami Awada, UK Master Franchisee of Which Wich.“From strong performances in London to our expansion into Wales and upcoming launches in Scotland and the South West, we’re seeing strong demand for a high-quality, customisable offer.’’
The agreement forms part of a broader UK growth strategy focused on developing regional clusters and securing prime sites in high-footfall areas including high streets, transport hubs, and retail destinations.
Founded in Dallas, Texas in 2003, Which Wich has grown to more than 300 locations globally and is internationally recognised for its innovative ordering system, build-your-own sandwiches, health-forward menu, and strong catering and delivery capabilities. Which Wich will also be exhibiting at the International Franchise Show on 17–18 April at ExCeL London, providing an opportunity for prospective partners to explore franchising with an award winning global fast-casual brand.
Source: Qsrmagazine
