Wienerschnitzel launches aggressive franchising initiative

Hot dog franchise Wienerschnitzel has debuted a limited-time franchise incentive program. The Hot Dog for Profits program is designed to attract qualified franchiseess and bolster the chain aggressive 2023 expansion goals, including growth throughout the Midwest and South, according to a press release.

“With simple operations, low food costs and a unique menu that doesn’t compete in the burger, chicken, tacos or pizza segments, Wienerschnitzel has proven to be a profitable franchise investment that continues to lead the industry in helping entrepreneurs open successful restaurants,” Ted Milburn, director of franchise development for Wienerschnitzel, said in the press release. “The new Hot Dogs for Profits incentive program significantly lowers the cost of entry for prospective franchisees eager to turn hot dogs into financial gains.”

Offering highly attractive, discounted incentives for three-store agreements, the limited-time Hot Dogs for Profits program targets well-qualified candidates looking to expand the hot dog franchise into new markets, with exclusivity. The three-store new market agreement incentives include a $64,000 development and franchisee fee for all three stores and reduced royalties that begin at 1% for the first year, then increase to 2%, 3%, 4% and 5% for year five and beyond. There is also a $20,000 direct local marketing spend from Galardi Group Inc. for the first store, and the inclusion of a $5,000 owner or general manager training fee for all three stores. For single-unit agreements in existing markets, incentives include discounted royalties for the first two years, a direct local marketing spend from Galardi Group and a $5,000 owner or general manager training fee.

The brand has signed multi-unit franchise agreements in new markets, including: the state of Arkansas; Boise, Idaho; Omaha, Nebraska and Texas’ Rio Grande Valley — all of which are slated to open their first stores in 2023.

Wienerschnitzel operates nearly 350 locations throughout 10 states, with more than 50 units in various stages of development.

Source: QSR Web

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