Dallas, Texas — Wingstop opened its 3,000th restaurant globally, reaching the milestone after opening nearly 800 locations and expanding its footprint by 50 percent in two years. The chicken wing chain operates in 47 U.S. states and 15 countries with plans to enter Thailand, Italy, and Ireland.
According to Wingstop’s announcement, the brand entered six new markets during the expansion period including Australia, Bahrain, Kuwait, Puerto Rico, Saudi Arabia, and The Netherlands. The company maintains a vision to become a Top 10 Global Restaurant Brand with more than 10,000 restaurants worldwide.
Michael Skipworth, President and CEO of Wingstop, stated in the press release:
“With a record pipeline of sold restaurant commitments, Wingstop shows no sign of slowing down. We’ve scaled from 2,000 to 3,000 restaurants in just over two years, with proven runway in our domestic and international businesses. This milestone demonstrates the strength of our brand, the whitespace ahead and the global craving for Wingstop’s bold flavor.”
Wingstop reported approximately $5 billion in system wide sales in fiscal 2024 with 21 consecutive years of same store sales growth. The company operates 98 percent of locations through franchisees.
Franchise Development and Market Expansion
More than 70 brand partners expanded their Wingstop footprint in the most recent quarter. The franchise model drives growth through industry leading cash on cash returns attracting existing franchisees to open additional locations.
Wingstop founded in 1994 offers cooked to order wings, tenders, and chicken sandwiches in 12 flavors with signature sides and house made ranch and bleu cheese dips. The brand recently became the Official Chicken Partner of the NBA.
Why It Matters
Wingstop’s 3,000 location milestone demonstrates how chicken wing concepts scale through franchise development rather than company owned expansion. The 98 percent franchise ownership rate indicates a capital efficient growth model where franchisees fund restaurant buildouts while the franchisor collects royalties.
For food suppliers and ingredient distributors, rapid franchise expansion creates concentrated demand growth in new markets. Wingstop’s entry into six international markets requires establishing cold chain logistics for frozen chicken wings in countries lacking existing distribution infrastructure. Suppliers must coordinate with international distributors navigating import regulations, food safety standards, and refrigerated warehouse networks.
The 800 locations opened in two years represents approximately 400 restaurants annually. This growth rate affects chicken wing suppliers requiring increased production capacity. Wing suppliers must scale processing facilities, coordinate with poultry farms, and manage inventory to support new restaurant openings while maintaining consistent product specifications across domestic and international markets.
Sauce production for 12 flavor varieties creates opportunities for co manufacturers. As restaurant counts increase, Wingstop likely shifts from distributed sauce production to centralized co packing operations ensuring flavor consistency. Sauce co packers must meet food safety certifications for international export while coordinating bulk packaging and shipping to regional distribution centers.
The house made ranch and bleu cheese dips require refrigerated distribution networks. Dairy ingredient suppliers providing buttermilk, sour cream, and blue cheese crumbles benefit from expanded restaurant footprints. Co manufacturers producing refrigerated dips must coordinate cold chain logistics with shorter shelf lives than shelf stable sauces.
International market entry affects packaging and labeling requirements. Suppliers must navigate country specific regulations for nutritional labeling, allergen declarations, and ingredient lists in local languages. Packaging manufacturers coordinate with franchisees on compliance while maintaining brand consistency.
The 10,000 restaurant long term goal indicates sustained growth requiring supplier capacity planning. Chicken processors, sauce manufacturers, and packaging suppliers evaluating long term contracts with Wingstop can anticipate continued volume increases as the brand scales toward global expansion targets.
FAQs
How many Wingstop locations are open globally?
Wingstop opened its 3,000th restaurant globally, operating in 47 U.S. states and 15 countries. The brand opened nearly 800 locations expanding its footprint by 50 percent in two years. Wingstop entered six new markets including Australia, Bahrain, Kuwait, Puerto Rico, Saudi Arabia, and The Netherlands with plans to expand to Thailand, Italy, and Ireland.
What is Wingstop’s franchise ownership structure?
Wingstop operates 98 percent of its 3,000 locations through franchisees with brand partners owning individual restaurants. More than 70 brand partners expanded their Wingstop footprint in the most recent quarter. The franchise model drives development through industry leading cash on cash returns attracting multi unit operators.
Source: Source86
