Martin Hancock, Managing Partner, WFA, receiving award at SFE 2025.
Riyadh, Saudi Arabia – World Franchise Associates (WFA) is honored to have received recognition as a strategic partner at the Saudi Franchise Expo 2025, held from January 27–29 2025 at the Riyadh International Convention & Exhibition Center.
Members of the World Franchise Associates (WFA) team, including Managing Partners Troy Franklin and Martin Hancock, were present at SFE along with clients from UAE, Europe, Australia and USA who exhibited out of the WFA Pavilion. Both Troy & Martin were speakers at the franchise conference and also participated in two separate panel discussions focused on franchise expansion, market entry opportunities, and the future of franchising in Saudi Arabia and internationally.
Troy Franklin, Managing Partner, WFA, with exhibitors and visitors at SFE 2025.
Speaking at the event Martin Hancock said “Franchising is more than just business—it’s about creating opportunities, fostering innovation, and shaping industries. With Saudi Arabia emerging as a global franchising hub, we are dedicated to helping brands navigate evolving market dynamics, establish meaningful partnerships, and build long-term success in the MENA region and beyond”.
From guiding international brands into new territories to empowering local businesses with global potential, WFA continues to be a bridge between vision and execution. As franchising transforms industries and economies, WFA stands at the forefront, championing growth, expansion, and the next generation of franchise leaders.
WFA Pavilion at SFE 2025
Martin Hancock & Troy Franklin, Managing Partners, WFA, presenting on stage at SFE 2025
About World Franchise Associates
World Franchise Associates (WFA) is a leading international franchise sales, marketing, development, and advisory company owned and managed by global franchise experts with many years of franchise development and franchise marketing experience.
About Our Services:
WFA offers various franchise development, marketing, sales, and support services to businesses operating or planning to expand their brand using a franchise model. Our services are targeted at businesses who wish to use franchising as a means of building brand equity and shareholder and stakeholder value and achieve greater productivity and profitability resulting from improved economies of scale. This value is achieved by growing the brand through domestic and/or international franchising creating a development pipeline, revenue and a reliable and sustainable recurring income stream from royalties and the provision of products and services.
WFA also offers Investor Advisory Services that assist substantial companies and individuals with the acquisition of development rights for specific brands and Governmental and Institutional Programs, including comprehensive advisory services relating to franchise eco-system development and SME growth.
Our World Franchise Centre showcases our client’s brands and is the world’s most comprehensive portfolio of international franchise development opportunities. Covering country, regional, multi-unit, master and area licenses, World Franchise Centre provides an overview of more than 100 brands operating in the food, retail, and service sectors seeking franchisees worldwide.
Additionally, World Franchise Associates circulates the FranSpeak electronic newsletter, participates and promotes clients at leading international franchise expos and franchise networking events and organizes its own World Franchise Forums and franchise discovery meetings in selected international markets.
For more information, please contact Jessica Serrao at jessica@worldfranchiseassociates.com
