September 2025 marked a milestone month for World Franchise Associates (WFA) as the organization extended its global outreach through participation in four major international franchise exhibitions across the Middle East, North Africa, and Asia. Participation in these events underscores WFA’s commitment to driving international franchise growth for WFA clients, facilitating cross-border investment, and strengthening partnerships in support of global brand expansion.
Expanding Across Key Global Markets
Throughout the month, WFA showcased a diverse portfolio of more than 50 world-class brands and engaged with investors, entrepreneurs, and business leaders across multiple international markets including:
- The International Franchise Opportunities Expo in Jeddah, Saudi Arabia;
- Franchising & Licensing Asia in Singapore;
- Africa Franchise Expo in Cairo, Egypt; and
- International Franchise Seoul in Seoul, South Korea.
Brands that joined WFA for these events included True Gamers (UAE), Fast Fit EMS (Saudi Arabia), Direct English (UK), Pingu’s English (UK), Chicken Guy! (USA), Earl of Sandwich (USA), Planet Hollywood (USA), KUDU (Saudi Arabia), and Montigo (Malaysia).
These exhibitions offered high-value networking opportunities on franchise sales and development, international market expansion, and the evolution of modern franchise models. Representing clients in four economic regions in one month, WFA further reinforced its role as a leading global franchise marketing and advisory company and a trusted bridge between franchisors and qualified investors.
Insights from WFA Leadership
WFA’s leadership team—recognized for its broad experience in the field of international franchising and business development—played an active role in engaging with delegates at each event.
Martin Hancock, WFA Managing Partner, emphasized the strategic significance of WFA’s global outreach:
“At WFA, our mission is to accelerate the international growth of high-quality franchise brands. Participating in four major exhibitions in one month highlights our commitment to collaboration and to helping brands expand into new markets with clarity, confidence, and the right local partners.”
Drawing on his extensive experience spanning more than 3 decades and 70 countries, Troy Franklin, WFA Managing Partner, noted how WFA’s sustained global presence delivers tangible outcomes:
“Over the years I’ve seen how face-to-face engagement creates opportunity. WFA’s active participation in key regions and markets allows us to connect clients and investors in ways that create long-term success and sustainable business partnerships.”
Speaking on the organization’s regional impact, Khalid Mahdi, WFA Regional General Manager – MENA, highlighted WFA’s ability to navigate diverse markets:
“Our participation across regions—from Saudi Arabia to Singapore—reflects WFA’s agility and understanding of regional dynamics. By combining local expertise with global insight, we continue to empower brands to thrive in regions like MENA and the Asia-Pacific.”
A Month of Global Momentum
Recognition and engagement across four international events in September underscored WFA’s leadership in the global franchise community. The organization’s participation represented more than just a calendar of exhibitions—it was a demonstration of WFA’s strategic approach to supporting clients, building networks, strengthening brand visibility, and advancing sustainable franchise ecosystems worldwide.
Conclusion
As WFA continues to foster relationships across global markets, its mission remains clear: to connect world-class brands with qualified and capable investors, facilitate international expansion through proven systems, and promote excellence within the global franchise industry.
