Xponential Fitness, Inc. (NYSE: XPOF) (“Xponential”), the largest global franchisor of boutique fitness brands, announced today it has signed a Master Franchise Agreement in France for its Club Pilates brand, representing Xponential’s 19th international country outside of North America. The agreement, signed with TCMP Fitness, LP and its partners Susan and Chris Fichaud, gives the Master Franchisee the opportunity to license a minimum of 75 Club Pilates studios in France over the next 10 years. The master franchise partners have eight years of experience bringing the Club Pilates brand to local markets and assembling highly-qualified teams, and also recently signed master franchise agreements to develop Club Pilates in Ireland and Switzerland. TCMP Fitness, LP is Xponential’s third domestic franchisee to expand its operations internationally.
Xponential Fitness’ Club Pilates studios offer low-impact, full-body Reformer Pilates-based workouts with a variety of classes that challenge your mind as well as your body. Club Pilates offers a supportive and inclusive environment for individuals looking to improve their fitness and well-being through the practice of Pilates. (Photo: Business Wire)
The latest Club Pilates agreement, Xponential’s first Master Franchise Agreement in France, will build upon the brand’s growing platform of studios currently operating across Spain and Germany as well as its development agreements in place for Austria, Ireland, the Netherlands, Portugal, Switzerland, and the UK. This expansion will allow Xponential to continue tapping into the extensive European Pilates & yoga studio market, which is projected to reach $71.2 million by 2030 according to Allied Market Research.
“France is the third largest fitness market in Europe and Club Pilates is perfectly suited to appeal to discerning French consumers looking for an outstanding workout and a supportive community of like-minded customers,” said John Kersh, Chief International Development Officer of Xponential Fitness. “We have high expectations for Club Pilates in France and we are excited to continue to support Chris and Susan on their long-term development and franchising efforts.”
“We are thrilled to bring Club Pilates to the vibrant market of France, where health and wellness are cherished values,” said Susan and Chris Fichaud. “Xponential’s support and guidance have allowed us to grow our presence from one studio to the entire North Houston area and three countries across Europe. With a passionate team and a proven business model, we’re excited to expand the Club Pilates brand and empower communities across the country to embrace the transformative power of Pilates.”
The agreement signals the growing demand for Xponential brands outside North America and specifically in Europe. Xponential is also celebrating its 350th studio opening outside of North America with StretchLab Rozelle in Sydney, Australia. A number of brands have recently debuted their first studio in a new country, including StretchLab’s first location in Mexico and Rumble and CycleBar’s first locations in Kuwait. Xponential currently has multiple brands’ studios operating or in development in 21 countries across North America, Europe, and the Asia Pacific Region. In addition to the Club Pilates franchise agreements recently signed across Europe, Xponential has also entered into master franchise agreements for StretchLab, AKT and Rumble in Japan.