World Franchise Associates (WFA), a global leader in franchise marketing and consultancy, proudly participated in the Arab Franchise Expo 2024, held from November 6-7, 2024. Positioned as the ultimate franchise business event, the expo took place in Dubai, UAE, and served as a premier gathering point for franchise leaders, innovators, and entrepreneurs across the Arab world. The event offered unparalleled networking opportunities, market insights, and showcased industry excellence, setting a high standard for franchise growth in the region.
WFC Receives “International Franchise Development Company of the Year” Award
World Franchise Associates (WFA) was honored with the prestigious title of “International Franchise Development Company of the Year” at the Arab Franchise Expo 2024. The award recognized WFA’s outstanding contribution to the growth and expansion of global franchise brands. Representing WFA, Managing Partner Martin Hancock accepted the award during an awards ceremony and dinner celebrating innovation, operational excellence, and impactful leadership in franchising.
Martin Hancock, Managing Partner of WFA (right) receives the prestigious award at the Arab Franchise Expo, recognizing WFA’s excellence in global franchise development, from Dr. Eesa Mohammed Al Bastaki, President of the University of Dubai.
Martin Hancock expressed his appreciation, stating:
“I would like to thank the team at Arab Franchise Expo for putting on an excellent event. This is our second time here, and we will certainly be back again. It’s a very satisfying thing to help brands develop into different countries.
So, thank you to everybody and great job.”
Troy Franklin Presented the Global Franchise Business Update
Another major highlight of the Arab Franchise Expo was the essential presentation by Troy Franklin, Managing Partner of WFA, during the Arab Franchise Conference. He shared insights on “Global Franchise Business Update,” delving into key trends and strategies shaping international franchise growth, with a specific focus on opportunities and challenges in the Middle East market.
Key points included:
- Geopolitical issues affecting franchising.
- Information on the current franchise market by country.
- Region-specific market data covering Europe, The Middle East, Latin America and Asia Pacific regions.
More About the Expo:
The Arab Franchise Expo 2024 provided a unique platform for franchise brands to connect with a select audience of experienced investors and financial experts. Attendees had the opportunity to engage directly with both local and international franchises, fostering valuable relationships that led to successful business collaborations.
Tailored Matchmaking Opportunities: The expo featured personalized matchmaking sessions designed to facilitate direct connections between franchise brands and potential partners. This initiative aligned with the expo’s mission to support effective franchise expansion across the region, ensuring that both franchisors and investors found suitable opportunities tailored to their needs.
Market Insights and Trends: Participants gained exclusive access to insights on emerging franchise trends and strategies. The expo equipped attendees with the knowledge necessary to navigate the evolving franchising landscape, enhancing their competitive edge in this dynamic market.
For a world of franchise opportunities and an overview of all our services, explore World Franchise Centre.
About World Franchise Associates
World Franchise Associates (WFA) is a leading international franchise sales, marketing, development, and advisory company. Headquartered in London with international offices in strategic markets, WFA is owned and managed by a team of global franchise experts with many years of combined franchise development and franchise marketing experience.
For more info or any queries, reach out to Jessica Serrao at jessica@worldfranchiseassociates.com.
