Domino’s Pizza China (DPC Dash) has entered 13 cities across China with 14 stores opening during the past month, according to a press release.
The recent expansion saw the brand enter Shenyang, Chongqing, Taizhou, Zhengzhou, Shaoxing, Nanning, Shijiazhuang, Zhanjiang, Zhangzhou, Quanzhou, Nanchang, Yantai and Zhangjiagang.
DPC Dash has entered 46 cities across China Mainland. The store locations were strategically selected based on local consumer demand and market potential to provide a more convenient dining experience. Due to high dine-in demand, the new stores currently do not offer delivery services.
The recent expansion to 13 new cities marks a significant milestone in DPC Dash’s implementation of its “Go Deeper, Go Broader” store network strategy. Since 2017, DPC Dash has experienced rapid store growth, expanding nearly tenfold from just over 100 stores in 2017 to more than 1,000 nationwide in just seven years. DPC Dash will continue its sustainable expansion, with plans to open approximately 300 to 350 new stores in 2025 and 2026, respectively.
“The entering into 13 new cities is another important milestone in DPC Dash’s development journey,” Aileen Wang, CEO of DPC Dash, said in the release. “We are delighted to bring the unique dining experience of Domino’s Pizza to consumers in these cities during the Christmas and New Year holidays. DPC Dash will always adhere to a consumer-centric approach, continuously optimizing products and services. We firmly believe that with excellent quality, innovative spirit, and the efforts of our team, DPC Dash will grow together with our consumers, sharing the joy that delicious food brings.”
DPC Dash operates 1,008 stores in 39 cities in China.
Source: Pizza Market Place
