Fitstop hits 100 gyms, ready for US launch

Fitstop has hit the magic 100 outlets with the recent opening of a gym in Rototuna, New Zealand, as the fitness business nears its US launch date.

The Aussie functional fitness chain backed by Snap Fitness parent Lift Brands has a further 24 openings expected before June 2023. Last year Lift Brands invested $3.3 million in second-round funding to help the fitness chain launch in the American market.

Fitstop founders Peter and Rebecca Hull Peter are in Los Angeles ahead of opening up an Activation Space which will house the US head office and a training centre for all new owners and trainers. It will also showcase a Fitstop venue for invited guests to experience the functional fitness approach.

Fitstop hits 100 gym target and looks for more overseas growth

Rebecca Hull told Franchise Executives “Reaching 100 locations was such a huge milestone for Fitstop. When we first started 100 locations was our goal. Of course as we have evolved so has our goal to create a global fitness community and a household name.

“We have been able to scale to over 100 (we have just opened our 101st location) due to our robust systems, structure and technology which is enhanced through a strong head office team providing support to our owner group to drive solid businesses and cultivate strong communities in their local areas.”

The couple have signed three leases in LA and are due to open the first Fitstop in Santa Monica in April.

“We have also had commitment for 10 Fitstops in Philadelphia, due to open later this year,” Hull said.

She also revealed the business will be opening a gym in Singapore in early April at Holland Village.

“Our strategy is to take on multi-site locations owners with strong backing and experience running business and leading teams,” she said.

Source: Franchise Executives

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