Long John Silver’s is the largest seafood QSR operator in the U.S. Since inception in 1969, its mission has been to make great tasting, sustainably sourced and affordable seafood accessible to consumers across the globe. Today, Long John Silver’s owns, operates and franchises nearly 700 restaurants located across 38 U.S. states and Singapore.
Long John Silver’s Business Proposition:
LJS delivers a far more attractive value proposition than its full-service peers while simultaneously offering quality seafood to consumers.
Speed of service
High quality seafood offering
Emphasis on customer satisfaction
Clean, polished atmosphere
Highly trained staff
Most recently, Long John Silver’s has launched mobile pickup technology, which allows customers to sail past the line and for easy and fast pick-up
About Long John Silver’s:
Country of Origin: USA
Year Founded: 1969
Date Franchising Commenced: 1970
Number of Units: 681
Founded in 1969 by Jim Patterson, Long John Silver’s pioneered the seafood quick service restaurant industry, making great tasting, sustainably sourced and affordable seafood accessible to consumers across the country. Over the last ~50 years, Long John Silver’s has combined its national scale, strong consumer awareness, craveable menu, compelling proposition, and unmatched seafood knowledge and expertise. Today, Long John Silver’s owns, operates and franchises nearly 700 restaurants (~70% franchised) located across 38 U.S. states and Singapore generating annual system wide sales of ~$413 million.
Craveable seafood, like that offered by Long John Silver’s, has grown in popularity as a healthier alternative to typical QSR offerings. Long John Silver’s QSR format (including drive-thrus) offers superior convenience compared to traditional full service seafood concept. Over 97% of Long John Silver’s units have a drive-thru. Known for its premium quality seafood at affordable price points, Long John Silver’s offers extraordinary value to its customers
Long John Silver’s Quality – Not only is LJS’ food craveable and delicious, it is sourced responsibly and its quality is unsurpassed in the restaurant industry. Long before sustainability became an industry buzzword, Long John Silver’s was creating strategic partnerships with those who shared the vision of fishing smarter with less environmental impact. Wild-caught fish come from the deep waters of the Bering Sea while other items such as shrimp are sourced from only the best managed supply partners. Long John Silvers’ seafood is antibiotic free, hormone free, GMO free, additive free and contains no artificial colors or flavors.
Long John Silver’s Currently Operates in these Countries:
Long John Silver’s Income Streams:
Long John Silver’s Training & Support:
Extensive and comprehensive training and support is provided including visits to HQ in Louisville, KY as well as dedicated teams across functions to support you. In addition, Long Johns Silver’s teams will make on-site visits to your store for in-depth training with your teams prior to launch, and franchisees will be provided with support across all functions, including marketing, supply chain, R&D, communications, finance, & architecture.
Type of Franchises Offered by Long John Silver’s Internationally:
Master Franchise Opportunities
Area Development Franchise Opportunities
Multi-Unit Franchise Opportunities
Long John Silver’s International Franchisee Profile:
A minimum $US3 Million in liquid assets and $US5 Millionin net worth under our multi-unit development agreement.
Demonstrated enthusiasm, drive, passion, and a proven record of success in the restaurant/retail industry.
Comprehensive understanding of the local culture, real estate, and trade area in the territory to be developed.
Multi-unit restaurant/retail management experience as owner and/or operator
Long John Silver’s Franchise Opportunities Available in these Countries & Territories:
Long John Silver’s Brand Manager: Troy Franklin – firstname.lastname@example.org