Bo’s Coffee

HOMEGROWN, WORLD CLASS

Bo’s Coffee is the Philippines’ leading homegrown coffee chain, founded in 1996 in Cebu by Steve Benitez. From a humble kiosk, the brand has grown to almost 200 coffee shops across the Philippines, with international locations now operating 24 stores in Qatar and UAE, and soon expanding to Kuwait and Canada.

At its core, Bo’s Coffee proudly champions Philippine-grown coffee, serving the largest collection of Philippine coffee origins across its cafés. Each cup reflects the brand’s commitment to supporting local farmers and sharing the richness of Philippine coffee with the world.

Bo’s Coffee Business Proposition:

• Philippine Coffee Origins
• A Filipino Brand of Hospitality
• A Range of Delicious Food to Support the Coffee Menu
• Support for Startups & Social Enterprises
• Experience in Opening More than 120 Coffee shops.

About the Bo’s Coffee:

Bo’s Coffee began in 1996 when Steve Benitez opened a small coffee kiosk in Cebu with a simple vision: to create a space where people could gather over great coffee while celebrating the richness of Philippine coffee culture. What started as a humble beginning soon grew into a movement that proudly champions local coffee and the communities behind it.

Today, Bo’s Coffee has grown into the Philippines’ leading homegrown coffee chain, with almost 200 coffee shops nationwide serving millions of customers each year. As the brand continues to grow, Bo’s Coffee is also expanding its presence globally, with 24 stores already operating in Qatar and UAE, and upcoming openings in Kuwait and Canada.

Central to Bo’s Coffee’s identity is its commitment to Philippine coffee. The brand proudly serves the largest collection of Philippine coffee origins available across its cafés, highlighting beans sourced from coffee-growing regions across the country. By working closely with farmers and local communities, Bo’s Coffee continues to elevate Philippine coffee and share its unique flavors and stories with customers both locally and around the world.

Each cup represents more than just coffee—it reflects a passion for craftsmanship, a deep respect for farmers, and a mission to bring Philippine coffee to the global stage.

Bo’s Coffee Video:

Bo’s Coffee Income Streams:

• Revenue from Food & Beverage Sales (Dine-in; Take-out; Delivery; Digital)
• Revenue from Product & Merchandise Retail Sales
• Revenue from Product & Merchandise Wholesale Sales
• Franchise Fee Income (For Master Franchise Markets)
• Royalty Fee Income (For Master Franchise Markets)

Bo’s Coffee Training & Support:

Bo’s Coffee provides a comprehensive training and support system designed to ensure the success of every franchise partner. Franchisees and their key team members undergo structured training and certification at the Bo’s Coffee Support Center in the Philippines, covering operations, product standards, customer experience, and brand execution.

To ensure a successful launch, a dedicated Bo’s Coffee support team assists during the pre-opening stage and the opening of the first store. Following the launch, franchise partners receive continuous operational guidance, with periodic market visits and ongoing collaboration from the Bo’s Coffee team.

Through this structured support system, Bo’s Coffee ensures that every store upholds the brand’s standards while empowering franchise partners to grow and succeed in their markets.

Type of Franchises Offered by Bo’s Coffee Internationally:

• Country Partner (Master Franchise) Opportunities
  • The Master Franchise model grants a partner exclusive rights to develop and operate Bo’s Coffee within an entire country. Under a Master Franchise Agreement (MFA), the partner commits to opening an agreed number of stores over a development period, typically 10 years, with defined opening targets.
  • Master Franchise partners are responsible for establishing the local Bo’s Coffee organization, including capabilities in operations, training, marketing, real estate development, and supply chain management to support the growth of the brand in their market.
• Regional Partner (Area Development Franchise) Opportunities
  • For larger markets, Bo’s Coffee may grant Area Development rights within a specific region or territory. Through an Area Development Agreement (ADA), the partner commits to opening a set number of stores within the designated area over an agreed development period.
  • Area Development partners are expected to build the necessary infrastructure and team to successfully operate and expand Bo’s Coffee within their territory.

Together, we aim to grow Bo’s Coffee into a leading global brand while proudly bringing Philippine coffee to more communities around the world.

Bo’s Coffee International Franchisee Profile:

Bo’s Coffee seeks strong and passionate partners who share our vision of bringing Philippine coffee to the world. Ideal franchise partners demonstrate the following qualities:

• Alignment with the Bo’s Coffee Vision, Mission, and Values, with a genuine appreciation for Philippine coffee and culture.
• Proven leadership in retail, hospitality, lifestyle, or service-driven businesses, particularly in multi-unit operations.
• A strong marketing and brand-building mindset, with the capability to establish Bo’s Coffee as a leading brand in the local market.
• A reputation built on integrity, credibility, and sound business practices.
• The strategic capability and organizational strength to develop and scale the brand across the territory.
• Sufficient financial capacity to support development, operations, and long-term growth.
• A strong belief in the global potential of Philippine coffee and the opportunity to elevate it within their market.
• Commitment to adopting and executing Bo’s Coffee’s proprietary systems, operational standards, and brand philosophy.

Bo’s Coffee believes that successful partnerships are built on shared values, mutual trust, and a collective ambition to grow the brand while celebrating the richness of Philippine coffee with the world.

Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com | +60-19-210-1909