The Coffee Bean & Tea Leaf®

Our Passion. Your Flavor.

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a specialty coffee and tea house that sources the finest coffees and teas, handcrafting every beverage to inspire new experiences through flavors from around the world. Headquartered in Asia and a part of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf® operates in 1,100+ locations in over 24 countries.

The Coffee Bean & Tea Leaf® Business Proposition: 

• Proven Business Model: The Coffee Bean & Tea Leaf® has a proven business model that has been tested and refined over time. 
• Scalable Café Format and Size: We have developed different cafe formats to cater to a broad range of locations, ranging from a flagship, standard inline, endcap to a drive-thru or kiosk. With scalable café formats and sizes, you have the flexibility to tailor your café to your target market while capitalizing on our globally recognized brand. 
• Continuous Innovation: Renowned for the creation of The Original Ice Blended®, we thrive on continuous innovation, keeping you ahead of industry trends to help customers find their flavor – and enjoy coffee and tea in their own way.
• Professional Onboarding and Training: We have a strong working relationship with our franchisee community, built on mutual respect and trust. Our commitment to you starts with professional onboarding and training, ensuring you’re equipped with the skills to succeed every step of the way. You will benefit from comprehensive training on all aspects of running a café, from preparation to managing inventory and staff.
• Ongoing Support in all areas of the Business: You can also tap on ongoing support through a dedicated team of experts who can provide guidance and advice in all facets of the business from procurement to marketing.

^{**CBTL is currently owned by Jollibee Group of Companies from the Philippines}

In 1963, Herb & Mona Hyman opened a small Los Angeles cafe, selling beans inspired by their European travels and ignited a gourmet coffee movement. The humble start evolved into The Coffee Bean & Tea Leaf®, a global phenomenon with 1100+ cafes in 24+ countries.

Key milestones:

• 1963: Herbert Hyman founded The Coffee Bean & Tea Leaf®
• 1987: Invention of ICE BLENDED® drink
• 1996: Expanded into Asia with 29 cafes in Singapore & Malaysia
• 2019: Joined the Jollibee Group of Companies
• 2023: Launched global headquarters and Innovation Experience Centre in Singapore

The Coffee Bean & Tea Leaf® Income Streams:

• Primary:
  • Cafe Sales: The Coffee Bean & Tea Leaf®’s core business comes from selling premium specialty coffee and tea directly to customers through its network of cafes. This income stream includes beverages like handcrafted espresso drinks, brewed coffees, and various tea options, along with pastries and other food items.
• Secondary:
  • Consumer Packaged Goods (CPG): The Coffee Bean & Tea Leaf® sells packaged coffee and tea in their cafés, in grocery stores and other retailers, allowing customers to enjoy their products at home or on the go. This includes whole beans, tea bags, and single-serve capsules.
  • E-commerce: The Coffee Bean & Tea Leaf® generates online sales through their own websites and other platforms, offering home delivery of coffee, tea, and merchandise.
  • Merchandise: The Coffee Bean & Tea Leaf® sells branded merchandise like mugs, tumblers and accessories, creating additional revenue beyond just the drinks themselves.
  • Food Service: The Coffee Bean & Tea Leaf® supplies coffee and tea to restaurants, hotels, and other businesses, expanding their reach beyond their own cafes.

The Coffee Bean & Tea Leaf® Training & Support:

• Upon onboarding new franchisees, 7-day Owner, 14-day Barista, and 21-day Manager training programs are conducted at designated regional training facilities.
• Operational support is provided in preparation for and during market opening.
• Ongoing support in all areas of the business, such as operations, training, marketing, finance, HR, supply chain, cafe development, and technology.

The Coffee Bean & Tea Leaf® International Franchise Profile:

We are looking for like-minded partners who are passionate about our brand and share our values and vision of becoming one of the top global specialty coffee & tea brands. Beyond business experience, the necessary capital and market knowledge, we value a partner who is willing to be hands-on and to follow our proven operating systems. Above all, we love growing with a partner who is committed to excellence and integrity and can’t wait to share our coffee & tea with the world.

• Existing or future organizational structure and financial capability.
• Business experience and knowledge of market culture and customs.
• Passion for the brand and its customers.
• Full-time commitment to venture and/or appointment of dedicated GM/MD.
• Team player & compliance with standards and policies.
• High integrity, business ethics, and cultural fit.

Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com | + 60-19-210-1909