Dian Xiao Er
The Must-Eat in Singapore, Dian Xiao Er Herbal Roast Duck
A proudly homegrown Singaporean Chinese restaurant, Dian Xiao Er is best known for our signature Herbal Roast Duck. Since opening our first outlet in 2002, we’ve expanded to 19 locations across Singapore. We use only the finest Cherry Valley ducks, freshly roasted daily. Over the past 20 years, we’ve sold over 5 million ducks and won 12 prestigious awards.
Dian Xiao Er Business Proposition:
- What we offer: Authentic herbal roast duck, traditional Chinese and Southeast Asia dishes
- Who we serve: Families, working adults, and tourists seeking heartwarming, high-quality meals
- What makes us different:
- Our Herbal Roast Duck, paired with the recognition as an award-winning national restaurant brand
- With 23 years in F&B, we have developed a robust and intelligent operating system, a comprehensive training program, a stable supply chain, and a set of standardized replication guidelines to ensure success
About Dian Xiao Er:
Founded in 2002 by Mr. Samuel Yik, Dian Xiao Er is a renowned Singaporean restaurant brand specializing in herbal roast duck and Chinese cuisine. Inspired by the spirit of ancient Chinese inns, the brand has grown steadily under Samuel’s leadership. Key milestones include establishing a centralized kitchen for consistent quality and embracing digitalization for greater operational efficiency. Dian Xiao Er has received multiple awards for food and service excellence, cementing its reputation as a “must-eat” destination for locals and tourists. The brand remains privately held by its founder and core management team, committed to future innovation and growth.
Dian Xiao Er Currently Operates in the Following Countries:
Dian Xiao Er Income Streams:
- Restaurant Business: Primary income from dine-in, takeaway, and delivery businesses across multiple outlets.
- Retail Products: Sales of packaged food items such as sauces and ready-to-eat products (available in-store or through retail partners).
- Merchandise: Branded items like gift sets, souvenirs, dining ware, or lifestyle products linked to the Dian Xiao Er brand experience.
Dian Xiao Er Training & Support:
We provide initial support including outlet design and layout, staff training (soft and hard skills), equipment and supplies sourcing, operational setup, and financial planning. Ongoing support covers continuous staff development, new menu creation, technology and system upgrades, operational audits, and marketing assistance to ensure consistent growth and brand excellence.
Dian Xiao Er International Franchisee Profile:
Our ideal international franchisee or JV partner would be an established entrepreneur with strong financial resources and sound business acumen. Experience in F&B or retail operations is preferred, along with demonstrated capabilities in management, sales, and marketing. We seek partners with the capital strength and commitment to support outlet development and drive the brand’s expansion in new markets.
Dian Xiao Er Franchise Opportunities Available in these Countries/Regions:
Brand Manager: Troy Franklin: troy@worldfranchiseassociates.com| +60-19-210-1909
