PHO24
Taste of Vietnam
Founded in 2003, PHO24 is a modern Vietnamese pho brand built around authentic Vietnamese pho, quality ingredients, disciplined restaurant operations, and a scalable fast-casual model. PHO24 represents the Taste of Vietnam—bringing authentic Vietnamese pho and complementary dishes together with a modern restaurant design, a scalable restaurant system, and the Vietnamese culture of Tận Tâm: wholehearted care and dedication to our guests.
What Makes PHO24 Stand Out:
- A taste of Vietnam grounded in authentic Vietnamese pho, quality ingredients, modern restaurant excellence, and Tận Tâm hospitality.
- An everyday dining proposition with relevance across breakfast, lunch, dinner, carry-out, and delivery occasions.
- A franchise model built to scale responsibly through the right markets, the right partners, disciplined unit economics, and strong operating governance.
About PHO24:
Founded in 2003, PHO24 helped pioneer the modern branded pho restaurant concept in Vietnam. The brand is built around authentic Vietnamese pho, including a signature broth developed from 24 carefully selected ingredients and traditionally slow-simmered for eight hours. PHO24’s purpose is to preserve the soul of Vietnamese pho while delivering it through a modern, clean, consistent, and scalable restaurant system.
PHO24 Business Proposition:
- Over 20 years of heritage in modernizing and serving authentic Vietnamese pho.
- Built around pho—Vietnam’s most globally recognized dish and a highly repeatable everyday meal occasion.
- A disciplined fast-casual restaurant system designed to deliver authentic product quality, speed, consistency, cleanliness, and convenience.
- A scalable franchise operating system supported by training and certification, SOPs, quality assurance, supply chain, New store opening and ongoing support.
- Flexible restaurant formats, including compact 50–80 sqm formats, designed for urban, mall, commercial, travel, and other high-traffic locations.
PHO24 Currently Operates in this Country:
PHO24 Income Streams:
Primary
- Dine-in sales
- Take-out
- Delivery sales
PHO24 Training & Support:
PHO24 provides end-to-end franchise support across the business lifecycle—from market and site development through restaurant design, new store opening (NSO), operational stabilization, and ongoing performance improvement. The objective is not simply to open stores, but to help partners build a repeatable business with strong brand standards, disciplined restaurant economics, and a consistent guest experience.
Key Support Areas:
- Market planning, site selection and store development
- Restaurant design and construction guidance
- Initial training, certification and ongoing capability building
- New store opening (NSO) readiness and launch support
- Post-opening operational stabilization
- Restaurant operations, food safety and quality assurance
- Supply chain, approved products and procurement support
- Brand, menu and local marketing support
- Business reviews, coaching, audit and performance governance
PHO24 International Licensee Profile:
PHO24 seeks qualified Master Franchisees and Area Development Partners with the financial capacity and organizational capability to develop multiple restaurants, strong local-market knowledge, proven operating experience, and the ability to build teams and infrastructure at scale. We prioritize long-term partners who are coachable, committed to PHO24’s standards and systems, and aligned with disciplined, sustainable growth.
PHO24 Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Troy Franklin: troy@worldfranchiseassociates.com| +60-19-210-1909
