ZUS Coffee

A Necessity, not a Luxury

ZUS Coffee is Malaysia’s #1 tech-driven coffee chain, with its sights set on being the next disruptive force in Southeast Asia. ZUS Coffee believes that specialty coffee should become a daily necessity for all, not a luxury confined by location and affordability. Established in 2019,ZUS Coffee currently operates across 1059 stores in Malaysia, Singapore, Pakistan, Brunei, Thailand and the Philippines.

ZUS Coffee Business Proposition: 

• Revolutionary ZUS App: Proprietary app engages 9.6M+ users with playful, native experiences and consistently ranks Top 5 in the App Store.
• Smart Ordering Features: Auto-detects nearest outlets, enables drinks modification, quick checkout via ZUS Balance, real-time order tracking, and exclusive limited-time offers.
• ZUS Coffee Club Loyalty: Multi-tier program (Rising Star → Elite) provides free drinks, delivery, birthday treats, and VIP access; top-tier members enjoy daily visits.
• Diverse Menu: 100+ drinks and 23+ food pairings, including staple coffees, matchas, chocolates, non-coffees, and ZUS signature “fun drinks.”
• Hero Products: Spanish Latté (30M+ cups sold), CEO Latté (8M+), Buttercreme Series (8M+), and Matcha Series (5M+).
• Premium Beans: Choice of BOSS Bean (bold, dark chocolate, medium-dark) or LYDIA Bean (smooth, fruity, medium roast).
• New Gen Ways of Consuming Coffee: Instant, ready-to-drink, and capsule options, plus retail products like tumblers, brew tools, apparel, reusable straws, and limited-edition “ZUS Buddy” collectibles to take home.
• Flexible Outlet Formats: Standard/themed stores, drive-thrus, kiosks, and mobile food trucks maximize reach and cater to diverse markets.
• Strategic Growth & Innovation: Limited-time offers, adventurous flavors, and high-tier loyalty engagement drive sales, brand differentiation, and customer loyalty.

ZUS Coffee is Malaysia’s #1 tech-driven coffee chain, operating with a mission to redefine the landscape of specialty coffee by making it a daily necessity accessible to all, rather than a luxury.
Recognized for its rapid exponential growth and innovation, ZUS Coffee won multiple awards and is the national coffee champion in Malaysia.

Driven by the promise to be the #1 tech-driven coffee disruptor, ZUS Coffee has evolved the way how everyday’s cup of coffee is consumed. Customers across Malaysia and other countries go to the ZUS app to pre-order their daily coffee fix, either for pick-up or delivery.

ZUS Coffee Video:

ZUS Coffee Income Streams:

• Primary: Retail stores (Dine-in, Take-out) and ZUS App (Pick-up, Delivery).
• Secondary: Third-party delivery (GrabFood, FoodPanda, ShopeeFood or local option) and E-commerce (Website, Shopee, Lazada, TikTok or any other relevant platform).

ZUS Coffee Training & Support:

• Executive Orientation (5 Days): Brand immersion for senior leaders, experiencing all aspects of the brand.
• Market exploration visit (5 days) – in-depth on the ground market study of each potential market to fine tune entry plans.
• Initial Training (4 Weeks): Comprehensive training for Baristas, Outlet Supervisors, and Managers.
• Location planning intelligence: Sophisticated software to identify potential locations and narrow down target catchments in each country/region/city of interest. 
• World-class reporting & analytics: proprietary reporting systems, making it easy to operate hundreds of outlets in real time/
• Ongoing & Market Opening Support: Marketing, supply chain, operational support, quality control, and continuous improvement.
• Community: a pool of driven, coffee-loving professionals and business owners around the Globe.

ZUS Coffee International Franchise Profile:

ZUS Coffee offers a proven business model with low capex investment and high returns, currently offering Master Franchise opportunities globally.

Type of Franchises Offered by ZUS Coffee Internationally:

• Master Franchise Opportunities
• Area Development Franchise

Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com | + 60-19-210-1909