Tealive has grown into a globally recognized brand with over 1,000 stores worldwide, bringing joy and positivity to customers with every sip. With a strong emphasis on quality, customer experience, and continuous expansion, Tealive has established itself as a leading player in the global beverage industry.
In this interview, we sit down with Bryan Loo, the visionary CEO and founder of Tealive, who has played a pivotal role in transforming the brand into an international success. From his journey in franchising to his strategic vision for global expansion, he shares valuable insights on what makes Tealive unique, the challenges of scaling internationally, and the exciting opportunities ahead. Read on to discover how Tealive is shaping the future of the beverage industry and what it takes to become a part of its growing franchise network.
How long have you been in your current position and what are your key responsibilities?
As the CEO and founder of Tealive, I have been in my current position since the inception of the company. Over the years, I’ve had the privilege of single-handedly founding and growing Tealive into a global brand with over 1,000 stores worldwide. My key responsibilities include setting the overall vision and strategy for the company, overseeing operations, and driving innovation to enhance our product offerings. I also focus on expanding our market presence, building strategic partnerships, and ensuring that we maintain our commitment to quality and customer satisfaction. Leading a talented team and fostering a strong company culture are also central to my role as we continue to evolve and adapt in a competitive landscape.
Overall, how long have you been involved in franchising?
Since 2017, we have introduced Tealive through franchise partnerships in our bid for speeding up brand growth & expansion internationally.
What do you like most about your job?
What I like most about my job is the opportunity to turn unorganized culture into reality and see the tangible impact of our work on people’s lives. Building Tealive from the ground up has been an incredible journey, and I take great pride in the community we’ve created around our brand.
I also love the dynamic nature of the beverage industry, which keeps me constantly challenged and motivated. Every day brings new opportunities for innovation and growth, whether it’s developing new flavors, exploring new markets, or enhancing our customer experience.
Moreover, I find immense satisfaction in working with our franchise partners and watching them grow alongside the company. The collaboration and creativity that emerge from our partners make each day rewarding, as we collectively strive to bring joy to our customers through our products. Ultimately, it’s the combination of passion, creativity, and teamwork that makes my role fulfilling.
What is the most challenging aspect of your job?
The most challenging aspect of my job is navigating the rapid changes in consumer preferences and market trends. Staying ahead in a competitive industry requires constant innovation and adaptability. Additionally, managing resources effectively while scaling operations globally can be demanding, as it involves balancing quality control and maintaining our brand identity across diverse markets.
What is it like to work with franchisees from different countries and cultures?
We encounter different requirements with cultural differences in different markets. Sometimes local customization to menu & processes would be required in order to cater to the local consumers & country’s needs. Overall, that adds to our learnings & growth of the brand through the international lens.
What is the main reason you are considering international franchising?
Bringing more joy & positivity with every sip of Tealive beverages to the world.
What is unique or special about your brands products and services?
Over 50 types of drinks offered on our menu with different categories of beverages to cater to different types customer profile. Always innovative towards beverage trends & setting benchmarks for the markets.
Why do you think you will be successful internationally?
A dedicated & committed Tealive team which supports our franchise partners’ growth with our experiences & knowledge in our corporate markets gained throughout the years so that the path to success will be quick & forward looking.
What are the priority countries/territories you are looking to develop?
To have Tealive brand in all Asia (Indonesia, Singapore, Japan, Taiwan, South Korea, Australia, New Zealand) markets as well as the Middle East countries.
Why have you identified these countries and/territories as a top priority?
Asian & Middle Eastern countries as its fast developing & gaining tractions with international brands penetrations & expansions, also consumers are getting well-traveled & know what Tealive brings to their market.
What are the main qualifications and capabilities you are looking for in a master franchisee or area developer?
Tealive Master Franchisee or Area Developer should have existing F&B experience, market knowledge, operational capabilities, backend resources and capital to expand the brand in the interested market. Nevertheless, non-experienced F&B developers with full commitments on setting up a new team for Tealive franchise will be considered as well.
How long does it typically take to finalise an agreement once you find a qualified and capable master franchisee or area developer for a new market?
It will typically take 2 to 3 months to finalize the agreement. For developers who are committed & aligned to the initial franchise proposal without major alterations/ terms or development plan changes to the franchise agreements will take even shorter durations.
Once you finalise an agreement, how long does it take for the market entry planning before you launch the business in a new market?
The market entry planning will take between 3 to 6 months. This will depend on the developer’s project team on execution & working on the market’s initial business plan, preparations of business case proposals on menu, costings & site selections.
To know more about Tealive, click https://worldfranchisecentre.com/franchise/tealive/
