TITLE Boxing Club has signed the brand’s first international deal that will bring its presence to nine countries. As the largest deal in TITLE’s history, the agreement puts the brand on the fast track to its development goal of having 300 clubs open by 2025.
Making history is master franchise representative Hurst Kopp, a military veteran whose passion for boxing was founded during his time managing professional boxers and mixed martial artists. After graduating from Washington State University and later completing post-graduate studies, Hurst spent time working in big tech before deciding he wanted to pursue an opportunity that combined his experience with his passion. This led him to a career within the boxing industry – and specifically to Southeast Asia where a lot of boxing talent resided.
“Having worked in international business development for the last decade, I really understand how these countries perceive fitness,” said Hurst. “The relationships I’ve built during this time played a role in bringing this deal to life. I have also surveyed the landscape, and completed extensive research on these economies coupled with boots-on-the-ground-efforts to ensure TITLE Boxing Club was the right brand.”
The nine countries being added to TITLE Boxing Club’s roster are Bangladesh, Cambodia, Indonesia, Nepal, New Zealand, Philippines, Singapore, South Korea and Thailand. Asia has seen significant revenue growth in the health and fitness market in recent years, with a nearly 25 per cent increase from 2021 to 2022. As the industry continues to grow throughout Asia and beyond, TITLE is making its international mark at the right time.
“Currently, there are some concepts that allow you to punch some bags as a side workout – but it’s far from the true authentic boxing workout that is TITLE,” added Hurst. “These countries are a few years behind the U.S. in terms of innovation, so the boom of studio concepts is just beginning.”
TITLE Boxing Club expects four existing clubs in Bangladesh, Indonesia, the Philippines and Singapore to be operating under its name by the end of the year. These clubs will be completely re-branded to TITLE in Q1 2023, with additional clubs being transitioned throughout the remainder of the year.
“This international deal allows us to bring authentic boxing fitness to the masses,” said Todd Wadler, CEO of TITLE Boxing Club and co-founder of BoxUnion. “We have made a lot of improvements to our system throughout the last 22 months, and this momentous agreement is just one of the results to come out of our work. This is a pivotal moment for the brand that will project us into a new era.”
Source: Global Franchise