THREE O’CLOCK
Vietnamese culture through premium coffee & tea
THREE O’CLOCK is Vietnam’s leading 24/7 coffee & tea brand, built for the generation that never sleeps. With +19 locations across Vietnam and active international franchises in India and Indonesia, we deliver a distinct coffee experience – bold flavors, vibrant design, and round-the-clock energy, with compelling unit economics.
What Makes THREE O’CLOCK Stand Out:
- Vietnam’s pioneer 24/7 café chain: No direct competitor operates at our scale with a fully systemized round-the-clock model, giving franchise partners a defensible, category-defining position in their markets.
- Localization-ready brand architecture: Our Design Playbook and Local Accent Layered framework allow international franchisees to authentically adapt the brand while maintaining global consistency, reducing opening friction and accelerating market acceptance.
- Operational infrastructure built for franchise: QA/QC systems, training programs, supply chain protocols, and franchise management tools are built from the ground up for multi-unit, cross-border replication, not retrofitted from a single-operator model.
About THREE O’CLOCK:
THREE O’CLOCK was founded in 2016 in HCMC, Vietnam, by Founder, Ms. Nguyễn Thị Thuận with a singular vision: a café that serves the city without a closing time. Born from Vietnam’s relentless urban culture, the brand grew from a single flagship into a 19+ location chain. Key milestones include the launch of the 24/7 operating model, rapid domestic expansion across Vietnam’s 2 major cities (HCMC & Hanoi), and international franchise openings in Jakarta, Indonesia and multiple cities across India, establishing THREE O’CLOCK as a credible Southeast Asian coffee brand with global ambitions.
THREE O’CLOCK Business Proposition:
- Proven 24/7 operating model driving higher AUVs by capturing revenue opportunities that traditional cafés often miss.
- Scalable operating systems with documented supply chain processes, training programs, QA/QC protocols, and brand standards designed for seamless international replication.
- Growing international presence with franchise agreements active in India and Indonesia, supported by structured operational frameworks and dedicated franchise support.
- Strong appeal among Gen Z and Millennial consumers through a bold brand identity, localization strategies, and digital-first marketing initiatives.
- Accessible investment structure featuring competitive entry costs, structured royalty models, and an estimated 18–36 month payback period to support franchisee profitability.
Accolades Received by THREE O’CLOCK:
- Top 10: Top vietnamese brands 2024
- Top 10: Prioritized and trusted Vietnamese brands 2024
THREE O’CLOCK Currently Operates in these Countries:
THREE O’CLOCK Video:
THREE O’CLOCK Income Streams:
Retail, merchandise, marketing resources
THREE O’CLOCK Training & Support:
THREE O’CLOCK provides end-to-end franchise support:
- Pre-opening training covering operations, product, and brand standards;
- On-site launch assistance; and
- Ongoing field support through dedicated international franchise managers.
Our structured onboarding system, operations manuals, and QA/QC audit framework ensure franchisees are equipped to implement and maintain brand standards from day one.
THREE O’CLOCK International Licensee Profile:
Our ideal international country or regional franchisee is an experienced F&B or retail operator with strong local market knowledge, an established distribution or retail network, and sufficient capital to develop a minimum of 10 locations within 5 years. They bring credible sales and marketing capability, a hands-on management approach, and share our commitment to brand integrity. Prior food & beverage or franchise experience is preferred; passion for café culture is essential.
THREE O’CLOCK Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Troy Franklin: troy@worldfranchiseassociates.com| +60-19-210-1909
