Riyadh, Kingdom of Saudi Arabia – 10th July 2025 – World Franchise Associates (WFA) and The National Franchise Committee, part of the Federation of Saudi Chambers, have signed a landmark cooperation agreement to enhance strategic collaboration in the franchising sector. The agreement aims to support the globalization of Saudi brands in line with Saudi Vision 2030, with a particular focus on expanding into the UK, Europe, and selected Southeast Asian markets.
Little Caesars opens its first UAE outlet in Al Barsha, Dubai, with more coming to Jebel Ali and Al Ghadeer via franchisee Almutairi Restaurants Group.
The Coffee Club opens first East African store in Nairobi with Luqman Petroleum and Dormans Coffee, aiming for 25 locations across the region by 2034.
Keventers is expanding across India and the UAE with a modern dessert experience rooted in heritage. Managing Director Amir Siddiqui shares insights on international growth and franchise opportunities in the GCC and MENA regions. The brand is now seeking experienced partners to drive its global journey.
Fast Fit EMS Fitness is transforming the fitness landscape with cutting-edge EMS technology and a luxury, results-driven approach. Co-Founder and COO Serban Pop shares his journey from trainer to operator, the brand’s rapid expansion, and the exciting franchise opportunities awaiting partners across the MENA and ASEAN regions.
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