Join us at the International Franchise Show Seoul (Autumn) 2025

The largest international franchise show in Korea

INTERNATIONAL FRANCHISE SHOW SEOUL 2025 (AUTUMN)

25th – 27th September, 2025

COEX Hall C&D, Seoul, South Korea

Now in its 55th edition, the International Franchise Show (IFS) Seoul stands as Korea’s largest franchise and startup exhibition — a gateway into one of Asia’s most vibrant and fast-growing markets.

Spanning the full spectrum of franchise models — from food & beverage and retail to services and consulting — IFS brings together over 300 brands and 30,000+ visitors from Korea and around the world.

Hosted at COEX in the heart of Seoul, the show connects franchisors, investors, suppliers, and entrepreneurs looking to scale, partner, or launch new ventures in Korea.

Backed by Korea’s government and internationally certified, IFS also supports year-round growth with tailored business programs, consulting services, and digital tools.

WHY YOU SHOULDN’T MISS IT?

• Access to Over 300 Franchise Brands: Meet leading and emerging brands from Korea and around the world in one place.
• Tap into a $120.8 Billion Market: South Korea’s franchise sector is one of the world’s most developed — and it’s still growing.
• Meet Qualified Buyers and Investors: Over 21,000 attendees visit IFS, with the majority actively planning new franchise ventures.
• 1:1 Business Matching Services: Connect directly with overseas master franchisors and industry-specific buyers.
• Government-Backed and Internationally Certified: IFS is the only franchise exhibition in Korea with government support and AKEI certification.

MASSIVE FRANCHISING OPPORTUNITIES: ALL UNDER ONE ROOF

IFS 2025 continues to expand its focus across both F&B and non-F&B sectors:

• F&B: Cafes, bakeries, restaurants, delivery, dessert, fast food
• Retail: Convenience stores, cosmetics, household goods, specialty shops
• Service: Education, fitness, health & wellness, automotive, senior care
• Consulting: Legal, finance, insurance, marketing
• Suppliers: POS systems, retail tech, signage, store furniture, back-office tools

Whether you’re launching a new brand or sourcing operational solutions, this is where meaningful B2B connections are made.

WHO YOU WILL MEET AT IFS SEOUL

IFS brings together a curated mix of high-intent, investment-ready attendees:

• Master Franchisors looking to expand international brands in Korea
• Multi-unit Franchisees exploring new category growth
• Startup Founders and young entrepreneurs seeking next-gen franchise models
• Retailers & Shop Owners planning diversification or conversion
• Investors sourcing scalable F&B, service, and retail concepts

PROGRAMS THAT POWER GROWTH

IFS isn’t just about booths. It’s a full business development platform offering:

• Retail Village: Explore digital-first solutions for smart franchise operations
• AI-Based Business Matching: Meet the right partners using tailored analytics
• Expert Consulting Center: Free 1:1 advice on legal, financial, and location planning
• Franchise Seminars: Practical sessions on launching and scaling in Korea

LET’S CONNECT IN SEOUL

WFA will be part of IFS Seoul 2025 — and we want to meet you.

Due to strong interest, we’re accepting meeting requests in advance. Whether you’re expanding into Korea or looking to bring K-brands abroad, let’s explore what’s possible.