The largest international franchise show in Korea
COEX Hall C&D, Seoul, South Korea
25th – 27th September, 2025
10 AM – 6 PM
The International Franchise Show (IFS) Seoul stands as Korea’s largest franchise and startup exhibition — a gateway into one of Asia’s most vibrant and fast-growing markets.
Spanning the full spectrum of franchise models — from food & beverage and retail to services and consulting — IFS brings together over 300 brands and 30,000+ visitors from Korea and around the world.
Hosted at COEX in the heart of Seoul, the show connects franchisors, investors, suppliers, and entrepreneurs looking to scale, partner, or launch new ventures in Korea.
Backed by Korea’s government and internationally certified, IFS also supports year-round growth with tailored business programs, consulting services, and digital tools.
IFS 2025 continues to expand its focus across both F&B and non-F&B sectors:
Whether you’re launching a new brand or sourcing operational solutions, this is where meaningful B2B connections are made.
Montigo is a modern lifestyle drinkware brand that inspires individuality and celebrates self-expression. Established in 2020 from a passion for design and to elevate the everyday drinking experience, Montigo has rapidly grown to 40+ stores with presence in Malaysia, Singapore, UAE and Indonesia.
Direct English, a globally recognized franchise by the UK-based Linguaphone Group, brings over 124 years of expertise. Created by renowned expert Louis Alexander, its nine-level program caters to all learners—from young professionals to executives, beginners to advanced. This premier system ensures effective English training for all skill levels and career goals.
Pingu’s English is a globally recognized pre-school English language training franchise developed by the UK-based Linguaphone Group. With over 124 years of expertise, Pingu’s English offers an engaging, play-based learning methodology, ensuring children acquire English fluency before formal schooling. We provide a proven business model with exclusive Master Licensee opportunities worldwide.
Chicken Guy! is a dynamic fast-casual dining concept founded by celebrity chef Guy Fieri and acclaimed restaurateur Robert Earl. Launched in 2018, Chicken Guy! has quickly become known for its fresh, all-natural chicken tenders paired with a variety of signature sauces. The brand emphasizes flavor, quality, and innovation, making it a favorite for casual diners looking for a delicious and fun dining experience.
Earl of Sandwich® restaurants have created made-to-order, freshly baked sandwiches like no other. Our menu pays tribute to the art of the sandwich. From The Original 1762® to our fresh salads, we use the highest quality ingredients in everything we serve.
Planet Hollywood, the world’s one and only dining experience inspired by the glamour of Hollywood. Whether dining with friends, family, colleagues or for a day out, Planet Hollywood is the perfect venue for lunch, dinner or late night dining.
IFS brings together a curated mix of high-intent, investment-ready attendees:
IFS isn’t just about booths. It’s a full business development platform offering:
WFA will be part of IFS Seoul 2025 — and we want to meet you.
Due to strong interest, we’re accepting meeting requests in advance. Whether you’re expanding into Korea or looking to bring K-brands abroad, let’s explore what’s possible.